Driven by the belief that banking can be more engaging, convenient and
efficient, California
Bank & Trust (CB&T) launched a new website that enhances the
CB&T customer experience and now offers mobile fraud text alerts for
real-time transaction verification.
California Bank & Trust's new website (Photo: Business Wire)
“Our number one goal in the development of this site and expanding our
products and services with the new fraud text alerts is to enhance our
ability to provide superior customer service to our clients throughout
California,” said Steven Borg, Senior Vice President, Corporate
Marketing Director, California Bank & Trust. “We have expanded the
information accessible to our customers, made it easier for them to
protect their credit from fraudulent charges and introduced a new
section for commercial real estate financing options. Overall, we have
enhanced our ability to inform, educate and connect both online and in
real-time.”
The new website and text fraud alerts follow last year’s online banking
upgrade for both DirectNET Consumer and Direct Business accounts as well
as the introduction of an iPad app. All initiatives support CB&T’s
strategy of continually improving the online and digital experience for
its customers by leveraging the latest technology to deliver convenient,
24-7 access to banking options and information.
New Website Features
The new website features the following components:
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Wider Customer Touch Points. Making it easier to connect through
various channels including email, phone and social media, customers
can contact CB&T to learn about banking options and receive guidance
about specific financial needs.
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Finding a Branch. The location search functionality is enhanced so
customers can more readily find one of the nearly 100 branch locations
throughout California.
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CB&T Community. The new blog and business resource center provides
timely, relevant insights and information on emerging trends in
financial and business banking. The Center also highlights the many
ways customers can best utilize CB&T products and services. Links to
social media provide additional sources of information and connection.
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Online Banking Access. Online banking login links will appear in a
prominent location on virtually every page. This gives customers easy
access to CB&T’s services, including DirectNET Consumer Online
Banking, Direct Business Online Banking and CalBank NetworkSM
(also known as Treasury Gateway®).
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New Section for Commercial Real Estate. New section informs customers
about what commercial real estate financing options are available at
CB&T including, owner-occupied financing, multi-family and commercial
and residential development.
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Comparative Product Information. New at-a-glance comparison charts
help customers select the right checking, savings or other type of
deposit account that best meet their needs.
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Customer Driven Navigation. The new site is now organized around the
range of businesses served by CB&T, the products and services that
customers need and content that is most relevant to them.
“As the local economy continues to expand, we are experiencing
heightened interest in our core banking products and services,
specifically related to small businesses,” added Borg. “Our new website
is yet another conduit for meeting this demand while also growing our
banking community throughout California.”
For More Information and How to Get Started with Mobile Fraud Text
Alerts
Frequently Asked Questions about CB&T’s mobile fraud text alerts and to
get started, please visit California Bank and Trust Website: www.calbanktrust.com/personal-banking/other-solutions/mobile-card-fraud-alerts.html.
Mobile Fraud Text Alert Features:
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Mobile fraud text alerts automatically notify customers to the most
potentially fraudulent transactions. CB&T will send the customer a
text message as soon as a questionable transaction appears on the
customer’s account, asking whether the transaction is legitimate.
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The service supports two-way texting, so customers can reply with a
YES or NO; if the customer doesn’t respond that the transaction is
fraudulent or not, CB&T will follow up with a phone call.
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Customers can easily sign up with their mobile phone number and
approved credit card number. There is no app to download and the
service does not require an online banking account.
About California Bank & Trust
California Bank & Trust, a subsidiary of Zions Bancorporation
(NASDAQ:ZION), is one of the largest banks headquartered in California
with over $10 billion in assets and nearly 100 branches statewide. CB&T
provides a full array of financial solutions for businesses and
individuals, including commercial
banking, business
banking, small business lending, cash management, international
banking and wealth management. The professional bankers at CB&T are
backed by major resources, yet maintain local-decision making authority
and regional market and industry expertise. They are committed to
providing clients with valuable business and economic insights and to
connecting them with the beneficial business relationships they need to
succeed. Since 2002, CB&T has been rated by the FDIC as “outstanding”
for its Community Reinvestment Act activities. CB&T has
also consistently won the Greenwich Excellence Awards for Business
Banking. To learn more, visit www.calbanktrust.com.
Connect with California Bank & Trust on Facebook, Twitter and LinkedIn.
Media Please Note:
For further information about California Bank & Trust’s new website or
fraud text alerts, to schedule an interview with Steven Borg, or to
request high-resolution photography, please contact Doug Myers at Landis
Communications, Inc. (415-359-2303; doug@landispr.com)
or Hilary Burns at Landis Communications, Inc. (415-359-2312; hilary@landispr.com).
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