Jim Caruk signs category-exclusive endorsement agreement with Vicwest
Building Products
OAKVILLE, ON, April 8, 2014 /CNW/ - Vicwest Building Products, a
division of Vicwest Inc. (TSX: VIC, VIC.DB, VIC.DB.A), ("Vicwest")
today announced that it has entered into a three-year association with
Jim Caruk, Master Contractor, Editor-in-Chief of award-winning magazine
Renovation Contractor, founder of Renos for Heroes, and host of HGTV's Real Renos and Builder Boss. The agreement between Vicwest and Jim Caruk involves a
category-exclusive endorsement of Vicwest branded building products.
"We are very pleased to have the endorsement of Jim Caruk for our
products," says Paul Lobb, President and General Manager of Vicwest
Building Products. "Jim's well-established reputation as a contractor
and his public personality will help us to reach contractors and
homeowners who may be unaware of the long-term savings and benefits of
metal roofing as an investment for their homes as well as its
environmentally sustainable qualities when compared to other building
materials," added Lobb.
"In my job, it's important that you use first-class materials. So I'm
very pleased to be the brand ambassador of a product that allows me to
bring innovation and credibility to the projects I work on," says
Caruk.
"It's sustainable, made in Canada, pays for itself quickly and then
lasts forever and, with product lines like Summerside and Granite
Ridge, you can find a style to suit any neighourhood," says Caruk.
"Homeowners and contractors alike need to be educated about alternative
roofing materials such as these."
As well, Caruk is happy to be involved with the Vicwest Partner Program.
This new program, which launches in the spring, will help connect
homeowners with local installers, and provide installers with marketing
and sales support.
In addition to his participation in integrated media campaigns,
editorial, and promotions for the product lines, Jim will take part in
trade and customer-related events. Caruk's premier appearance with
Vicwest as brand ambassador will occur on Friday, April 11th & Saturday, April 12 at the Ottawa Cottage and Backyard Show.
About Jim Caruk
With more than 35 years in the renovation and custom homebuilding
business, Master Contractor Jim Caruk first came to the public eye in
2003 when his HGTV series, Real Renos, began a seven-year run. He's since starred in another series, Builder Boss, and is currently in discussions on developing a new television and
multi-media program.
In 2011, he launched Renovation Contractor, an award-winning national trade magazine for renovators and custom
homebuilders.
Jim also founded the Burlington, Ont. based Build it Yourself Learning Centres (www.biyworkshops.com) which, through his network of accredited instructors and industry
professionals, provides an interactive, practical learning forum to
teach homeowners essential know-how skills to successfully complete
building projects themselves.
In 2009, Jim founded Renos for Heroes (www.renosforheroes.org), a non-profit foundation that provides essential building services and
home modifications for wounded Canadian military personnel.
Vicwest has been a very generous supporter of the cause. "Just as
Vicwest gives back to the building industry with continuous innovation,
they have also given back so generously to the men and women who serve
this amazing country," says Caruk. "I'm so thrilled to have their
support with Renos for Heroes."
About Vicwest Inc.
Vicwest Inc. is a leading manufacturer and distributor of engineered
storage and handling systems for grain, fertilizer and liquid storage
as well as building construction products for agriculture, commercial,
industrial and residential markets. We operate through two
strategically aligned divisions: Vicwest Building Products and
Westeel. With approximately 7,000 customers, 1,200 dedicated employees
and 34 business partners, we are positioned for growth in domestic and
international markets. Vicwest Inc. is a member of the S&P/TSX
SmallCap Index. For more information, visit www.vicwestinc.com .
About Vicwest Building Products
Vicwest Building Products is one of North America's leading
manufacturers and distributors of exterior building products, including
metal roofing, siding, decking, insulated metal panels and
architectural panels. Founded in 1905, it offers a wide and trusted
range of products for the residential, industrial, commercial,
institutional and agricultural construction markets. For more
information, visit www.vicwest.com .
SOURCE CMG Communications
