Rite Aid is making it easy for the Easter Bunny to shop in one place
this year. From now through April 20, store shelves at Rite Aid’s 4,600
convenient locations nationwide are filled with a wide selection of
colorful basket varieties, loveable plush, staple Easter candy favorites
and springtime novelty gifts.
Consumers are ready to shake off the winter blues and according to the
National Retail Federation's 2014 Easter spending survey, 80.3 percent
of Americans will celebrate the holiday this year, with the average
person planning to spend $137.46 on candy, apparel, gifts and more.
Though consumers plan to keep budgets in check, total spending is
expected to reach $15.9 billion.
"Spring is in the air at Rite Aid and from now through Easter, we are
offering incredible prices on our holiday merchandise,” said Tony
Montini, Rite Aid's executive vice president of merchandising. “With our
wide selection of affordable gifts, from basket fillers to candy treats,
you are guaranteed to find all your Easter needs at one of our
convenient locations."
Chocolate Bunnies, Candy Eggs and PEEPS Galore
It’s just not Easter without a tasty bunny in every basket! In fact, the
NRF predicts consumers will stock up on Easter candy, spending $2.2
billion on their favorite treats. Choose from our wide selection of
Russell Stover, Dove and Ferrero Rocher chocolate bunny classics
available in a variety of delicious flavors such as peanut butter, milk,
dark or white chocolate. Fill baskets with brightly colored marshmallow
PEEPS, a rainbow of jelly beans, Cadbury Eggs, Ghirardelli and Lindor
premium chocolates and other Easter inspired candy favorites.
Egg Kits to Dye For
Colored eggs are a staple of this holiday. Whether you’re hosting the
neighborhood egg hunt or simply dyeing for fun, Rite Aid carries many
Easter Egg dye kits from PAAS. Brighten any Easter Basket with speckled,
glitter, tie-dye, golden glimmer and texture dye kits.
Don’t Be a Basketcase this Easter
Let Rite Aid do the work for you this holiday! Choose from one of our
pre-filled, themed baskets stuffed with Easter plush, candy and toys.
With Minnie Mouse, Teenage Mutant Ninja Turtles, Disney Fairies, M&M’s,
Spongebob themes and more, customers are sure to find the perfect basket
for “everybunny” on their list.
For those looking to build a perfect personal Easter basket, Rite Aid
offers a large variety of baskets to fill including bamboo, wicker,
fabric or plush styles. Don’t forget the Easter grass, available in
paper, tinsel and bright poly fill. To make your basket eggstra-special,
Rite Aid also carries a wide assortment of fillable, plastic eggs –
choose from metallic, pastel, bright or glittered varieties.
Add a cuddly touch with seasonal plush, all under $19.99, including
Easter favorites such as dancing and singing 'Easter Goes Hop' bunnies,
lambs, ducks, pigs and Beanie-Boos.
And to complete your basket, choose from Rite Aid's selection of toys
including sidewalk chalk, Art Skills, Crayola and Playskool art
accessories, Easter puzzles and hopping chicks and bunnies. For outdoor
fun, Rite Aid's Kids Stuff private brand toys include sports balls and
lawn bowling sets, horseshoes, ring toss and plenty more.
Springtime Cheer
Bring the spring season to life with festive Easter door wreaths in
floral and egg designs or brighten any window or door with Easter gel
clings and window stickers. To celebrate the fact that Spring has
officially sprung, Rite Aid is also offering great prices on garden
lighting and décor items including solar statuaries and pathway
lighting. Ring in the season and welcome seasonal friends with a wide
selection of wind chimes, bird feeders, bird houses and more.
What Type of Easter Candy Are You?
Visit Rite Aid’s Facebook page at www.facebook.com/riteaid
to take the quiz and find out now! Also, every Monday from now through
Easter, shoppers can enjoy print-at-home coupon offers for
spring-inspired candy and beauty products. While there, find sweet
springtime recipes, perfect for an Easter Sunday celebration.
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with nearly 4,600 stores in 31 states and the District
of Columbia and fiscal 2013 annual revenues of $25.4 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company's website at www.riteaid.com.
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