Mississauga, Ontario (FSCwire) - Pioneering Technology Corp. (TSX-V:PTE; OTCBB:PTEFF), (“Pioneering”), North America’s leader in cooking fire prevention technologies and products announces that it has appointed the Buick Group Corp. ("Buick Group") as an investor relations consultant. The agreement with Buick Group is subject to the approval of the TSX Venture Exchange.

The Buick Group is a Toronto based firm specializing in assisting emerging growth companies with media relations, capital markets experience, brand building/awareness and developing strategies to strengthen relations and communications between companies or individuals associated with the firm. The Buick Group will assist Pioneering in gaining increased exposure to investors through the dissemination of corporate information to a network of online venues, brokerage firms, financial institutions and private investors.

Kevin Callahan, President and CEO of Pioneering stated, "The timing is now right for us to start telling our story to the investment community and we believe the Buick Group has the expertise and understanding of the capital markets to help enhance our investor relations strategies and increase shareholder value.”  Jonathan Buick President of The Buick Group stated, “Given Pioneering’s recent successes and future growth strategy, we at The Buick Group look forward to expanding the awareness of Pioneering Technology to the capital markets and broadening their shareholder base.”

The Buick Group has been appointed for an initial term of six (6) months, which can be extended on a monthly basis as confirmed by the Company. The Buick Group will be paid for provision of its services a monthly fee of $5,000 and a grant of 150,000 incentive stock options exercisable at $0.30 per option, subject to the terms and conditions of the Company's stock option plan.

The Buick Group does not currently have any interest, directly or indirectly, in the Company or its securities, although it may choose to acquire shares in the Company in the future. The Buick Group does not intend to undertake any market making activities.

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About Pioneering Technology Corp: Pioneering, based in Mississauga, Ontario is an "Energy Smart" product innovation/consumer goods company and North America's leader in cooking fire prevention technologies. Pioneering engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. Pioneering's patented cooking fire prevention technologies/products are engineered to help prevent cooking fires, the number one cause of household fire (a multi-billion dollar problem) in North America and around the world. Pioneering trademarks include Safe-T-element, RangeMinder, Smart Burner, Safe-T-Sensor, Powergrill, Battery Eliminator, Powerpak and the Hydro-free Furnace Fan.

For more information please contact:

Kevin Callahan, President & CEO of Pioneering Technology 905-712-2061 ext.222 kcallahan@pioneeringtech.com

or

Jonathan Buick, The Buick Group, Corporate Relations 416-915-0915 jbuick@buickgroup.com

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release

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