For over a decade, LeBron James has made a massive impact on the
basketball court, and this summer, he is partnering with Sprite
to change the game off the court for four deserving fans.
Sprite and LeBron James #ChangeTheGame again! (Photo: Business Wire)
Through the Sprite® 6 MixTM
by LeBron James #ChangeTheGame contest, Sprite will
award an aspiring musician, a visual artist, an entrepreneur and a civic
leader with a tailor-made educational experience. James will select one
game-changer to receive a $50,000 grand prize. The contest is a
celebration of the launch of Sprite® 6 Mix™ by
LeBron James, a limited-edition flavor of Sprite created in
partnership with the superstar. Sprite 6 Mix is available
nationwide in convenience retail stores.
People ages 18 - 30 who are changing the game through music, visual
arts, entrepreneurship or community involvement can enter by creating a
YouTube video. The video should be 90 - 180 seconds in length detailing
their passion and aspirations within their field. Participants should
complete their submission by posting the YouTube URL on Twitter with the
hashtag #ChangeTheGame. Each video will be judged for creativity,
originality, quality of submission and the entrant’s plan to use the
$50,000 prize. LeBron James will get in the game by personally choosing
the grand-prize winner.
“Over the years, LeBron James has proven himself a great role model by
changing the game on the court and off,” said Kimberly Paige, Associate
Vice President, Sprite Brands, The Coca-Cola Company. “Through the Sprite®
6 Mix™ by LeBron James #ChangeTheGame contest, we look
forward to joining LeBron and rewarding individuals who relentlessly
pursue their passion and thirst for success in their craft. We can’t
wait to be inspired by some very creative video submissions.”
Before James selects the ultimate winner, a judging panel from Sprite
will select four finalists and provide each with a game-changing
learning experience tailored to his/her respective field. The learning
experiences include a mentoring session with a civic leader for the
community involvement finalist; a meet-and-greet with a record label
executive or an opportunity to attend a performance for the music
finalist; a mentoring session with a business executive for the
entrepreneurial finalist; and the visual arts finalist will have the
opportunity to display his/her work on Sprite.com
and on a custom Sprite item.
To enter, YouTube videos must be posted to Twitter no later than
midnight Eastern time on June 1, 2014. Each entrant is limited to one
submission per field. Submissions may not contain brand names or
trademarks other than those owned by Sprite, nor may they contain
material that violates or infringes on the rights of another. For a
complete list of contest rules, please visit Sprite.com/change-the-game.
No purchase necessary.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola®, one of the world's most
valuable and recognizable brands, our Company's portfolio features 17
billion-dollar brands including Diet
Coke®, Fanta®, Sprite®,
Coca-Cola
Zero™, vitaminwater®, Powerade®, Minute
Maid®, Simply™, Georgia® and Del Valle®.
Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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Copyright Business Wire 2014