As summer heats up and the hardwood action reaches a fever pitch,
7-Eleven is exclusively introducing a game-changing flavor to its
Slurpee all-star roster — Sprite 6 Mix by LeBron James Slurpee.
Sprite(R) 6 Mix(TM) by LeBron James Slurpee(R) available exclusively at participating 7-Eleven Stores nationwide
Sprite 6 Mix by LeBron James Slurpee was inspired by the first,
limited-edition Sprite flavor developed in partnership with a
pop-culture icon. Combining the refreshing taste of traditional Sprite
with natural cherry and orange flavors, the thirst-quenching frozen
treat is just in time for summer.
“The all-new Sprite 6 Mix by LeBron James Slurpee is the latest
way we’re elevating our decade-long partnership with LeBron to a new
level,” said Kimberly Paige, Associate Vice President, Sprite Brands,
The Coca-Cola Company. “It’s been a great experience working with LeBron
to create a unique and refreshing Sprite flavor. And, we're eager
to extend the innovation of Sprite 6 Mix by partnering with
7-Eleven to offer our fans an ice-cold Slurpee drink just in time for
summer.”
Fans can download the
free 7-Eleven mobile app for iPhone or Android platforms to receive
a coupon for a free small Sprite 6 Mix by LeBron James Slurpee.
Beginning June 9, the coupon will be available through the savings
section of the 7-Eleven app and valid while supplies last. Additionally,
Sprite and 7-Eleven are launching an Instagram-based photo contest.
Participants can enter to win prizes from Sprite and 7-Eleven by
entering photo challenges with their Sprite 6 Mix by LeBron James
Slurpee in hand. Prizes will include autographed LeBron James
jerseys and autographed Sprite 6 Mix cans, as well as 7-Eleven
gift cards and free Slurpee drinks for a month. (Official rules
here: slurpee.com/Sprite6mixcontestrules)
“7-Eleven is known for creating innovative and unexpected Slurpee flavor
offerings,” said Nancy Smith, 7-Eleven’s Senior Vice President of Fresh
Foods and Proprietary Beverages. “In a long tradition of Slurpee
milestones, Sprite 6 Mix by LeBron James Slurpee really stands
out because it’s the first to tout a major professional athlete’s name.
Fans can use a coupon from our 7-Eleven app to enjoy their first taste
of what is sure to offer a delicious break from the summer heat.”
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola®, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet
Coke®, Fanta®, Sprite®, Coca-Cola
Zero™, vitaminwater®, Powerade®, Minute
Maid®, Simply™, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience
retailing industry. Based in Dallas, Texas, 7-Eleven operates,
franchises or licenses more than 10,300 7-Eleven® stores in North
America. Globally, there are some 53,100 7-Eleven stores in 16
countries. During 2013, 7-Eleven stores generated total worldwide sales
close to $84.5 billion. 7-Eleven has been honored by a number of
companies and organizations recently. Accolades include: #2 on Franchise
Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur
magazine’s Franchise 500 list for 2012, and #3 in Forbes magazine’s Top
20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s
2013 list of the “World's Top 10 Most Innovative Companies in Retail”
and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans
Magazine and on GI Jobs magazine’s Top 100 Military Friendly Employers
for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate
Top 100 Companies that provide the most opportunities to
Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding
through organic growth, acquisitions and its Business Conversion
Program. Find out more online at www.7-Eleven.com.
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