Perion Network Ltd. (NASDAQ: PERI) today officially launched its new
corporate brand architecture, “dynamic” brand identity, new set of
messaging and communication tools and a new corporate website.
Following Perion's new strategy, which focuses on B2B customers, the
Company embarked on building an updated brand structure that would
better reflect its business strategy based on both organic and
non-organic growth. The company’s visionary promise was rephrased “to
allow mobile and desktop app developers to realize their business
vision." Perion’s offering is now covered under its new “Perion Business
Platform” that includes a complete set of solutions for promoting,
monetizing and optimizing its customer’s assets and marketing activity.
The new brand is built upon Perion’s core values, including immanent
commitment to performance and customer needs, dynamic nature,
transparency and simply being human.
As part of the rebranding process, Perion's brand has been modernized
and is the first "dynamic identity” to be unveiled by an Israeli
company. The dynamic logotype has a “living P” within it that constantly
changes, with a different curve element in each appearance. This
reflects the company’s dynamic nature and capability to innovate and
lead the industry’s high-speed evolution, benefiting its customers.
Along with the new brand identity, Perion has also unveiled a new
monolithic brand architecture that includes a separate presentation for
each business unit, in which all units endorse the Perion master brand.
Perion will manage its end-consumer activity through a new “Consumer
Apps” division. Perion also revealed a hint of its new business activity
in the mobile app marketing arena under a new brand: Perion Lightspeed
"We have realigned our strategy to better reflect our unique ability to
provide developers and publishers a complete set of business tools for
their apps," said Hanit Marinov, Perion's VP of Corporate Marketing.
"Our new brand demonstrates this capability and, similar to our industry
leading technology, gives us a singular identity that allows Perion to
stand out in a densely crowded industry."
A new brand overview can be found on the new Perion website (www.perion.com).
The Perion rebrand process was conducted in cooperation with two
strategy and brand agencies: Nobi better brands and Ro&Co.
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based media
and Internet Company, providing online publishers and app developers
advanced technology and a variety of intelligent, data-driven solutions
to monetize their application or content and expand their reach to
larger audiences. Our leading platform with simple integration and
robust, built-in analytics, empowers digital businesses to optimize
distribution and maximize revenue. Our distribution solutions, which are
based on our own experience as an app developer, position us to best
understand the needs of developers, and enable developers to focus
exclusively on creating high-quality digital product and content. The
Perion team brings decades of experience, operating and investing in
digitally-enabled businesses, and we continue to innovate and create
value for the app ecosystem. More information about Perion may be found
at www.perion.com.
Source: Perion Network Ltd.
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