WEST PALM BEACH, FL--(Marketwired - June 04, 2014) - Sullivan Media Group, Inc. (SMG), one of the nation's leading media, marketing consultancy and advertising firms, has been appointed by NutraFuels, Inc. (PINKSHEETS: NTFU), a manufacturer and distributor of a line of oral spray nutritional and dietary products direct to the consumer and to retail and wholesale outlets, as its global agency of record. SMG will create and support programs including marketing plans, product and package design, promotion and merchandising, content marketing, influencer engagement, and media relations across North American and potential expansion into international markets.
"We believe in the product and its benefits to consumers," said Ed Sullivan, CEO and President of SMG. "Now it's time to help NutraFuels build a leading brand in this relatively new category. The retailers and consumers have been very receptive to the product so far and it is our strong belief that NutraFuels can secure significant market share and lead the category."
SMG has an extensive client roster of consumer products and services and business to business clientele including, DirecTV, TiVo, NewsCorp, Honda Motorcycles, Lexus, AT&T Mobile, TV Guide and more recently the successful launch of several packaged goods companies at retail. Their over 30 years of experience in developing successful market plans, creating and building globally recognized brands as well as their ability to execute compelling merchandising and promotional programs makes them uniquely qualified for the task of building NutraFuels' brand and marketing programs.
About NutraFuels, Inc.
NTFU was founded in 2010, to manufacture, distribute and market a line of oral spray nutritional dietary products to consumers, retailers and wholesale outlets. Oral spray delivery systems are an effective methodology for delivery of pharmaceutical and nutraceutical products. Oral spray delivery has gained worldwide acceptance and is being recognized by consumers for its convenience, dosage precision and timely assimilation into the body. NTFU's product line consists of vitamins and nutrients in an aqueous solution, orally delivered through a non-aerosol pump. NTFU's products are sprayed into the mouth in the form of a fine mist entering the delicate tissue of the mouth. The nutrients are delivered directly into the bloodstream and assimilated throughout the body, avoiding the solubility and absorption problems common with most ingested vitamins and nutritional supplements in pill or capsule form.