Continuing its long history of supporting U.S. Paralympic athletes, The
Hartford is closing out a national multimedia campaign with a
$100,000 contribution to U.S.
Paralympics, a division of the U.S. Olympic Committee dedicated to
recruiting and training elite athletes with physical disabilities.
The group benefits provider committed to the donation as part of its
national campaign, which included television ads starring U.S.
Paralympic snowboarders Evan
Strong and Amy
Purdy. In the gravity-defying ads, Purdy and Strong encouraged
viewers to be defined by their abilities and invited them to share via
social media what defines them. The Hartford pledged to make a
contribution to U.S. Paralympics based on social media activity from whatdefinesyou.com.
“We’re thrilled at how many people joined us in supporting these amazing
athletes who embody our Ability Philosophy of focusing on what you can
do, not physical limitations,” said Mike Concannon, executive vice
president of The Hartford’s Group Benefits business. “We hope our
campaign has created new fans of Paralympic sports and that our donation
will help many athletes follow Amy and Evan’s incredible example of
overcoming obstacles to achieve success.”
In addition, The Hartford helped sponsor 52 hours of TV coverage in the
U.S. on NBC and NBCSN of the Sochi 2014 Paralympic Winter Games.
“I deeply appreciate The Hartford’s support of my journey to Sochi and
ongoing encouragement during my ‘Dancing With The Stars’ competition,”
said Purdy,
who won a bronze in women’s snowboard cross in Sochi and came in second
place on the TV show.
“I am thankful for The Hartford’s long history of support and continued
efforts to raise awareness about Paralympic competition and athletes,”
said Strong,
who won gold for Team USA at the Sochi 2014 Paralympic Winter Games in
the U.S. men’s podium sweep in snowboard cross.
The Hartford began supporting U.S. Paralympic athletes and events 20
years ago. In 2003, The Hartford became the Official Disability
Insurance Sponsor of U.S. Paralympics. The partnership
extends to 2016.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG) is a
leader in property and casualty insurance, group benefits and mutual
funds. The company is widely recognized for its service excellence,
sustainability practices, trust and integrity. More information on the
company and its financial performance is available at www.thehartford.com.
Join us on Facebook at www.facebook.com/TheHartford.
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The Hartford® is The Hartford Financial Services Group, Inc.
and its subsidiaries, including issuing companies, Hartford Life
Insurance Company and Hartford Life and Accident Insurance Company. Its
headquarters is in Hartford, Conn.
HIG-M
Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. We caution investors that these forward-looking statements are not
guarantees of future performance, and actual results may differ
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Copyright Business Wire 2014