ACTIVE AT SCHOOL to visit Iqaluit to encourage daily physical activity among local kids
Canadian Tire partners with Project North to donate 100 bags of hockey equipment to help get kids from Canada's north on the ice
TORONTO, Aug. 20, 2014 /CNW/ - On Monday, August 25, Canadian Olympic gold medalists Hayley Wickenheiser, Kaillie Humphries and Charles Hamelin, as well as accomplished competitor in Arctic Sports and Arctic Winter Games medalist, Johnny Issaluk, will join Canadian Tire, ACTIVE AT SCHOOL and Project North as they head to Iqaluit to provide local youth with sporting equipment and an afternoon of play.
Through ACTIVE AT SCHOOL, Canadian Tire will also announce an investment in Nunavut to celebrate sport and encourage continued quality physical activity, every day among kids in the territory.
Two events will be held during the afternoon to get local kids active. Please find details on both events below:
ACTIVE AT SCHOOL Visit from Elite Winter Athletes
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WHAT:
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Canadian elite winter athletes, local government representatives, Canadian Tire President, Michael Medline and TSN sportscaster Gord Miller will announce Nunavut investment and host an afternoon event for local youth who will meet the athletes, participate in physical activity stations and each receive sporting equipment courtesy of Canadian Tire.
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B-roll will be available for those unable to attend the event.
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WHEN:
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Monday, August 25, 2014: 1:00 – 2:30 p.m.
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1:00 p.m. Media registration
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1:15 p.m. Formal remarks
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1:30 p.m. Physical activity stations for kids with athletes
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2:00 p.m. Photo and interview opportunities
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WHERE:
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Nakasuk Elementary School
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Main Gymnasium
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Iqaluit, NU X0A 0H0
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WHO:
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Hayley Wickenheiser, four-time Olympic gold medalist in women's hockey
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Kaillie Humphries, two-time Olympic gold medalist in women's bobsleigh
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Charles Hamelin, three-time Olympic gold medalist in short-track speed skating
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Johnny Issaluk, accomplished competitor in Arctic Sports and Arctic Winter Games medalist
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Michael Medline, President, Canadian Tire Corporation
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Gord Miller, Canadian sportscaster, TSN
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Project North and Canadian Tire Equipment Donation
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WHAT:
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Elite Canadian winter athletes will join Canadian Tire and Project North to give Iqaluit youth a day of play with donation of 100 bags of hockey equipment and organized physical activities.
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B-roll will be available for those unable to attend the event.
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WHEN:
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Monday, August 25, 2014: 4:00 – 6:00 p.m.
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4:00 p.m. Media registration
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4:30 p.m. Formal remarks
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4:40 p.m. Photo opportunities
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5:00 p.m. Equipment donation, athlete meet and greet, physical activities for local youth, community barbeque, interview opportunities
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WHERE:
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Nakasuk Elementary School
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Main Gymnasium
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Iqaluit, NU X0A 0H0
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WHO:
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Hayley Wickenheiser, four-time Olympic gold medalist in women's hockey
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Kaillie Humphries, two-time Olympic gold medalist in women's bobsleigh
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Charles Hamelin, three-time Olympic gold medalist in speed skating
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Johnny Issaluk, accomplished competitor in Arctic Sports and Arctic Winter Games medalist
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Michelle Valberg, President and Co-founder, Project North
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Leslie Coates, Vice President, Project North
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Jeff Turner, Vice President, Project North
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Michael Medline, President, Canadian Tire Corporation
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Gord Miller, Canadian sportscaster, TSN
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SOURCE CANADIAN TIRE CORPORATION, LIMITED
For more information, to schedule an interview or to receive B-roll footage from the day, please contact: Candice Bruton, Tel: 416-520-3184, Email: candice.bruton@cantire.com; On-site contact: Sharon Lassman, Tel: 647-530-4826, Email: sharon.lassman@cantire.com; #ProjectNorth, @ActiveAtSchoolCopyright CNW Group 2014