eBay
Enterprise, an eBay
Inc. company, today announced the eBay Enterprise Commerce Marketing
Platform, a new omnichannel engagement suite that will enable marketers
to drive and optimize one-to-one commerce at scale. Designed and built
from the ground up, in strategic partnership with FICO,
a leading predictive analytics and decision management software company,
the platform combines the unmatched commerce insights, demand generation
delivery technologies and intellectual property of eBay Enterprise with
FICO’s powerful analytics technologies and products to optimize the
relevance and value of each individual customer’s purchasing journey.
Through this integrated and dynamic suite, brands and retailers can
unlock the predictive power of their data to deliver the most effective
content to the most responsive customers through the best combination of
channels.
“Thanks to our commerce heritage, eBay Enterprise is uniquely positioned
to provide deep insights into consumer engagement with brands while
providing truly actionable insights that can’t be found anywhere else,”
said Mark Kirschner, vice president, chief marketing officer, eBay
Enterprise. “The combination of commerce insights and analytics allows
marketers to better predict consumer behavior, optimize ROI throughout
the life of campaigns and relevantly address individual consumer needs.”
“Given the multichannel way that today’s consumer shops, and an
abundance of product and social information, a consumer’s journey to a
purchase decision has become highly complex,” said Don Peterson, general
manager, FICO Marketing Solutions. “In this environment, marketers who
can rapidly analyze and act on large amounts of data from multiple
sources to spot a consumer’s intent, predict behavior and present the
best offer have a clear competitive advantage. Together our products
give commerce marketers an advantage, at scale, so they can make the
sale and strengthen customer satisfaction and loyalty in the process.”
The Commerce Marketing Platform includes a powerful mix of analytics and
planning tools that integrate existing eBay Enterprise demand-generation
technologies with new solutions:
-
Customer Engagement Engine: combines email and customer
database technologies to provide a fully integrated messaging engine
utilizing powerful analytical tools to create and deploy personalized,
relevant content across all addressable channels
-
Affiliate Engine: connects with more than 200,000 publishers to
drive sales with online, in-store, mobile, and social solutions.
-
Display Engine: grows business with timely and personalized
display advertising to consumers throughout their shopping experience,
and across entire customer lifecycle
-
Social Engine: targets shopping cart abandoners with social
media display ads on any tablet, mobile or iOS device
-
Loyalty Engine: rewards customers with personalized offers to
increase revenue and retention
-
Attribution Engine: applies proven analytical models and highly
actionable insights to enhance the value of media plans
-
Media Planner: optimizes media plans and budgets in real time
-
Optimization Engine: predicts the perfect content and moment of
delivery to create targeted, highly personalized recommendations for
every customer
-
Audience Insights Engine: aggregates and analyzes data from
owned customer databases, third-party data from external sources and
exclusive first-party commerce insights from eBay Inc.
For more information on the eBay Enterprise Commerce Marketing Platform
please visit: eBay
Enterprise Know Now and FICO.
eBay Enterprise will be presenting additional information on the
Commerce Marketing Platform at Shop.org, visit us at Booth #2301.
About FICO
FICO (NYSE: FICO) is a leading analytics software company, helping
businesses in 90+ countries make better decisions that drive higher
levels of growth, profitability and customer satisfaction. The company’s
groundbreaking use of Big Data and mathematical algorithms to predict
consumer behavior has transformed entire industries. FICO provides
analytics software and tools used across multiple industries to manage
risk, fight fraud, build more profitable customer relationships,
optimize operations and meet strict government regulations. Many of our
products reach industry-wide adoption. These include the FICO® Score,
the standard measure of consumer credit risk in the United States. FICO
solutions leverage open-source standards and cloud computing to maximize
flexibility, speed deployment and reduce costs. The company also helps
millions of people manage their personal credit health.
FICO: Make every decision count™. Learn more at www.fico.com.
About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized
commerce solutions, including the Magento platform, order management,
fulfillment, customer care, and marketing solutions. We enable brands
and retailers of all sizes to deliver consistent omnichannel experiences
across all retail touch points to attract and engage new customers,
convert browsers into loyal buyers, and deliver products with speed and
quality. With unrivaled flexibility and control, our clients are armed
to accelerate sales growth and win with today’s digitally connected
consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and
has offices in Austin, Barcelona, London, Los Angeles, New York, and
Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More
information can be found at www.ebayenterprise.com and
www.magento.com.
FICO and “Make every decision count” are trademarks or registered
trademarks of Fair Isaac Corporation in the United States and in other
countries.
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