StubHub, the world’s largest ticket marketplace, announced its
partnership with University of Colorado Athletics to be the program’s
official fan-to-fan secondary ticket marketplace. The partnership is
facilitated through StubHub’s existing relationship with Paciolan, the
leading provider of ticketing, marketing, fundraising and sales
automation solutions in college athletics. The agreement extends
StubHub’s collegiate partnership roster to 34 universities.
“We are always searching for ways to continually add value for our
season ticket holders and our fans,” said Matt Biggers, Chief
Marketing Officer/Associate Athletic Director of External Affairs for
the University of Colorado Athletic Department. “This new partnership
with Stubhub will provide seamless flexibility for our fans to utilize
the secondary market to sell their tickets for games that they cannot
attend. We are excited to be able to provide this outlet with the market
leader in the secondary ticketing space and look forward to growing our
partnership together.”
With the partnership, StubHub will be the official secondary ticket
marketplace for the Buffaloes, providing a safe, guaranteed platform for
fans to buy and sell tickets, backed by StubHub’s 100% money-back
FanProtect Guarantee, in which each ticket transaction will be between
fans on StubHub.com.
“StubHub is thrilled to partner with Colorado,” said Greg Ivry,
Business Development Director at StubHub. “With our partnership with
Paciolan, we will provide Buffaloes fans with more choice, flexibility
and security when they purchase or re-sell tickets on the secondary
market.”
Together, StubHub and Paciolan provide barcode integration for
University of Colorado Athletics ticket holders, so that they may
seamlessly resell their tickets on StubHub. In addition, fans have
access to streamlined listings to sell unused tickets, providing a
simple and fast ticketing process.
“We are very excited to partner with Stubhub to deliver the
industry-leading ticket resale service for Colorado fans,” said David
Butler, CEO of Paciolan. “The innovative leadership team at Colorado
Athletics is a great example of a program offering exciting technology
solutions to elevate value to fans.”
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans the
choice to buy and sell tickets to tens of thousands of sports, concert,
theater and other live entertainment events. Offering a superior fan
experience at its core, StubHub provides fans with honest, all-in
pricing, where the price you see is the price you pay at checkout.
StubHub reinvented the ticket resale market in 2000 and continues to
lead it through innovation through numerous industry firsts, including
the introduction of the industry’s first ticketing application, first
interactive seat mapping tool and the first live entertainment Fan
Rewards program. The market leader, StubHub is partners with major
organizations and brands, including more than 60 teams in MLB, NFL, NBA,
NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout
North America and Europe, StubHub provides the total end-to-end event
going experience that is the way ticket buying should be. StubHub is an
eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com,
Twitter.com/StubHub,
Facebook.com/StubHub,
or YouTube.com/StubHub.
About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering
ticketing, fundraising and marketing technology solutions for leading
organizations across North America. Collectively, Paciolan powers over
500 live entertainment organizations that sell over 120 million tickets
annually. Primary markets include college athletics, professional
sports, performing arts and arenas. Paciolan is a wholly owned
subsidiary of Comcast-Spectacor. Visit www.paciolan.com
for additional company information.
Copyright Business Wire 2014