Responding to companies’ interest in offering voluntary benefits to
their employees and consumers’ desire for customizable protection, The
Hartford expanded its voluntary product suite with critical
illness and accident
insurance. Also, the insurer introduced humorous videos
to help consumers make informed benefits decisions during open
enrollment.
Still from The Hartford's "Broken Wingman" video created with Second City Communications (Photo: Business Wire)
The Hartford’s Employee Choice Benefitssm (www.thehartford.com/employeechoice)
launched with critical
illness insurance, which provides a lump-sum benefit for the
diagnosis of certain illnesses and medical conditions covered by the
plan; and accident
insurance, which pays benefits for injuries, medical treatment and
services due to accidents covered by the plan. The voluntary, or
employee-paid, benefits suite also includes flexible plan options for life,
short-
and long-term
disability, accidental
death & dismemberment insurance, and DisabilityFLEX.®
“With the addition of critical illness and accident insurance, The
Hartford is ready to offer our employer clients the right products and
services to meet their benefits needs, reduce their administrative
burden and boost their bottom line,” said Mike
Fish, senior vice president of product and strategy for The
Hartford’s Group Benefits. “Not only are we offering insurance to help
relieve financial strain for consumers, we are committed to helping them
understand their benefit options during open enrollment.”
The Hartford partnered with Second City Communications, the creative
business communications division of The Second City, to create a series
of entertaining and informative videos aimed at Millennials (ages
18-33). Starring Chicago’s world-famous comedy troupe, the videos dispel
top misconceptions about disability insurance.
“As a company that’s invested in growing its voluntary sales, we knew we
needed to reach one of the largest demographics in the U.S. – the 80
million Millennials,” said Laura
Marzi, assistant vice president of marketing for The Hartford’s
Group Benefits. “Our annual consumer survey showed Millennials have a
lower level of understanding of disability insurance compared to other
generations. So, we decided to go in a bold new direction with our
marketing efforts.”
The Hartford is sharing the videos
via social media and providing the videos to its employer clients for
use during benefits enrollment. The videos are the latest addition to
The Hartford’s broad array of benefits educational resources that
include:
-
A website featuring customer
testimonials that can be customized for each company;
-
Benefits enrollers who share information at on-site benefits events of
employers; and
-
A national
educational campaign with Millennial workplace expert and
best-selling author Lindsey Pollak aimed at helping Millennials
understand their benefit choices and protect their potential.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG) is a
leader in property and casualty insurance, group benefits and mutual
funds. The company is widely recognized for its service excellence,
sustainability practices, trust and integrity. More information on the
company and its financial performance is available at www.thehartford.com.
Join us on Facebook at www.facebook.com/TheHartford.
Follow us on Twitter at www.twitter.com/TheHartford.
The Hartford® is The Hartford Financial Services Group, Inc.
and its subsidiaries, including issuing companies, Hartford Life
Insurance Company and Hartford Life and Accident Insurance Company. Its
headquarters is in Hartford, Conn.
About Second City Communications
Second City Communications (SCC) is the business solutions division of
the world-renowned improvisational theatre company, The Second City.
Drawing on The Second City’s 50-year legacy of connecting with audiences
through powerful, incisive content, SCC works with hundreds of Fortune
1000 clients each year in brand marketing assignments, blended
learning/training programs, and internal communications initiatives.
More information about SCC is available at: secondcitycommunications.com/brandedcontent
HIG-M
Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. We caution investors that these forward-looking statements are not
guarantees of future performance, and actual results may differ
materially. Investors should consider the important risks and
uncertainties that may cause actual results to differ. These important
risks and uncertainties include those discussed in our 2013 Annual
Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission. We
assume no obligation to update this release, which speaks as of the date
issued.
From time to time, The Hartford may use its website to disseminate
material company information. Financial and other important information
regarding The Hartford is routinely accessible through and posted on our
website at http://ir.thehartford.com.
In addition, you may automatically receive email alerts and other
information about The Hartford when you enroll your email address by
visiting the “Email Alerts” section at http://ir.thehartford.com.
![](http://cts.businesswire.com/ct/CT?id=bwnews&sty=20140929005290r1&sid=ntxv4&distro=nx&lang=en)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140929005290/en/
Copyright Business Wire 2014