SoMedia
Networks (TSX-V:VID), the pioneer of globally scalable video
production solutions, is pleased to announce its integration with the
award winning Act-On marketing automation platform, delivering its
Scalable Video solutions to thousands of marketers. SoMedia has also
joined the Act-On
Developer Network. SoMedia’s Scalable Video App for Act-On provides
marketers with on-demand video production in unlimited volume anywhere
in North America, plus free hosting, custom video players and real-time
video analytics. The offering is now live and available through the
Act-On Partner Exchange (APEX).
Scalable Video for Act-On enables marketers to order the production of
professionally shot video ads and custom video content for campaigns,
anywhere in North America, in any volume, with a fourteen day
turnaround. SoMedia's free video players easily integrate into Act-On
landing pages and email templates, providing enhanced lead generation,
SEO and viewer engagement features. Advanced analytics provide video
engagement data that can be used to help optimize video architecture,
while real-time video activity logs are available through Act-On’s
custom events, enabling data segmentation, scoring, lead nurturing and
video ROI analysis.
“Scalable Video for Act-On provides Act-On customers with access to the
first video production solution that treats video as an ROI driven
marketing tool available on-demand, at scale, and in volume anywhere in
North America,” said George Fleming, Chairman and Co-CEO of SoMedia
Networks. "Our mission is to enable marketers to change the way they
think about video and we're very excited to be able to introduce
Scalable Video to Act-On's users. Scalable Video combines video
architecture control and scalable production with advanced video players
and analytics platforms to deliver the most integrated, responsive and
cost effective video marketing solution available today."
Marketing automation and content marketing is transforming demand
generation and brand engagement, but until now marketing automation
platforms have not supported or offered video content production
solutions to their customers due to the lack of scalability of
traditional video production. SoMedia’s Scalable Video for Act-On
integration enables every Act-On customer to seamlessly design, order,
deploy, manage and track video content as a key part of their content
marketing strategies.
“Having a strategic partner like SoMedia Networks, whose expertise and
understanding of video and its role in the content marketing space is
invaluable,” said Gal Josefsberg, VP of Product Management at Act-On
Software. “Scalable Video gives our customers the ability to access
turn-key video production and marketing services and further expands our
partner ecosystem to include specialized products that optimize every
marketing investment.”
To learn more and get started, visit
SoMedia’s Scalable Video App on the Act-On Partner Exchange.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how
businesses access video content creation, production and deployment. The
cloud-based SoMedia Platform allows businesses, brands and media to
easily order the production of custom video content at scale and volume,
anywhere, on demand, with rapid turnaround, and at a fraction of current
costs.
SoMedia provides Scalable Video as an integrated solution to corporate
partners, as a resale solution through thousands of web marketing firms
and directly to digital agencies and millions of SMBs across North
America. To learn more visit: www.somedia.net.
About Act-On Software
Act-On Software is the leading provider of marketing automation for
small and mid-size businesses, helping 2,500+ customers to tie inbound,
outbound, and nurturing programs together – across email, web, mobile,
and social. Users achieve superior return on marketing investment
through sophisticated demographic and behavioral data that increases
engagement throughout the customer lifecycle, reduces the cost of
acquisition, and strengthens loyalty. Act-On's fresh approach to
marketing automation gives sales and marketing professionals full
functionality without the complexity other systems impose, and makes
campaign creation and program execution easier and faster. Act-On offers
a best-in-class professional services team, dedicated customer support,
and the APEX ecosystem of partners to provide clients with the tools
they need to achieve marketing success.
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Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
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