Montreal, Quebec--(Newsfile Corp. - October 14, 2014) - Genius Properties Ltd.
(CSE: GNI) (the "Corporation") is pleased to announce that Mr. Thomas Morse has
joined as Executive Vice President for the Corporation. Additionally, Mr.
Morse, a leader in the nutritional supplement and consumer health products
market, has been appointed Executive Vice President of ZenCig Corp., a Genius
subsidiary. His expertise includes developing and executing growth strategies,
building consumer brands and categories, driving business turnarounds,
acquisitions, developing high performance teams and creating shareholder value.
His sector focus includes consumer packaged goods and technology-based
businesses in emerging industries and markets.
Prior to joining, Mr. Morse was the co-founder and President of
Living Essentials, LLC (5-Hour Energy) from 1999 to 2005. During that
period he managed the 5-Hour Energy business and the very successful
advertising campaigns utilized by 5-Hour Energy. He helped create
and establish the new "energy shot" segment of the functional beverage
and supplement market, which is now a widely-accepted and standard industry
category. He managed significant growth during his tenure as President,
supervised all aspects of the business, established U.S. distribution
arrangements with leading national retailers (including Walmart, Walgreens and
7-Eleven). Mr. Morse also invented, launched and managed Chaser (a
nutritional supplement hangover remedy) for Living Essentials. Chaser was
recognized as a top 25 product at Walgreens, Rite Aid, and GNC. Morse also
established international distribution arrangements in major international
markets. Morse holds a B.A. in Accounting from Michigan State University and was
a CPA and senior consultant with Deloitte early in his career.
"Thomas' appointments are an integral part of our strategy that
we have been searching for to lead ZenCig's electronic cigarette business,"
stated Stéphane Leblanc, President and CEO of Genius. "We now have an
outstanding product portfolio, management team, and distribution strategy to
aggressively pursue business growth in this sector. He brings a wealth of
experience, excellent relationships and has the track record to elevate ZenCig
to the next level," Mr. Leblanc added.
"I am honoured to be joining the team and highly enthusiastic
about this opportunity," said Mr. Morse. "ZenCig's brands have tremendous
potential to penetrate the industry and address the growing need for a healthy
alternative to traditional cigarette smoking. I am passionate about offering
consumers a safer alternative to smoking cigarettes."
About Genius Properties
Genius is primarily targeting Quebec's excellent mineral
potential to discover new world-class deposits and is the ideal partner for
exploration companies and capital pool companies looking for qualified
transaction projects of merit. The Company intends to enter various types of
agreements on its available mineral properties. Management is currently
evaluating, through specialized wholly-owned subsidiaries of the Corporation,
other opportunities in other markets and industries having a strong growth
potential to enhance shareholder value in the short-term. To-date, wholly-owned
subsidiaries of the Corporation include 100% of the assets of Zippler, a patent
pending geo-location based application and social network, and 70% of the assets of ZenCig, a company specializing in the
distribution and processing of electronic cigarettes.
Summary of our subsidiaries
About ZenCig
ZenCig is a cleaner and healthier alternative to smoking for
all. ZenCig is one of the leading electronic cigarette companies in this rapidly
emerging and fast-growing market. The Company began online sales in 2011 and
expanded to retail in 2013. ZenCig offers the highest quality and latest
technology in this market. ZenCig provides an artificial flavored vapor with or
without nicotine. A cartridge filled with an aromatic liquid is located in the
filter. Ingredients contained in the cartridge include nicotine, artificial
flavor and glycerol. During inhalation, the microprocessor enables a spray,
mixing the air inhaled with the liquid contained in the cartridge. This vapor is
then inhaled by the user. Evaporation of glycerol allows an imitation of real
smoke produced by a cigarette. A LED at the end of the cigarette simulates true
combustion and the sprayed mixture is delivered at a temperature of 50-60
Celsius degrees which is comparable to regular tobacco cigarette. With a soft
filter and same size and weight as a real cigarette, it really gives to its user
the most realistic experience of a tobacco cigarette. And without tar, ash and
second hand smoke, people can really start to BREATH AGAIN ! With its
established online presence and the lowest retail price in the world, the ZenCig
management team is positioned to leverage its already well-recognized brand and
give great value to its shareholders.
www.zencig.com
About Zippler
Zippler is a PATENT PENDING location-based social network and
microblogging service, using a unique navigation scheme and user interface, that
enables its users to locate and interact with people around them, plan group
activities, get information, discover cool new things, get targeted local offers
and a lot more - all based on your location.
www.zippler.com
This news release contains forward-looking information within
the meaning of applicable Canadian securities laws. All information other than
historical fact is forward-looking information. Forward-looking information
relates to future events or future performance and is based on GNI current
internal expectations, estimates, projections, assumptions and beliefs.
Forward-looking information is often, but not always, identified by the use of
words such as "expect", "project", "proposed", "intend", "seek", "anticipate",
"budget", "plan", "continue", "estimate", "forecast", "may", "will", "predict",
"potential", "targeting", "could", "might", "should", "believe" and similar
expressions. Although management considers the assumptions and estimates,
reflected in forward-looking information, to be reasonable, based on information
currently available, there can be no assurance that such information will prove
to be correct. As a consequence, actual results may differ materially from those
anticipated.
Undue reliance should not be placed on forward-looking
information which is inherently uncertain, and subject to known and unknown
risks and uncertainties (both general and specific) and other factors that
contribute to the possibility that the future events or circumstances
contemplated by the forward looking information will not occur or that may cause
the actual results, level of activity, performance or achievements of the
Company to be materially different from those expressed or implied by such
forward-looking information. These risks include, but are not limited to risks
associated with general economic conditions, the actual results of current
exploration activities, conclusions of economic evaluations, changes in project
parameters as plans continue to be refined, future metal prices, financial risks
and substantial capital requirements. Further information regarding certain of
these risks (as well as risks relating generally to the Company's business) may
be found under the headings "Risks and Uncertainties", "Forward-Looking
Information" and "Financial risk factors" in the latest Company's Management's
Discussion & Analysis on www.sedar.com. Readers are cautioned that the foregoing list of
factors that may affect future results is not exhaustive. The forward-looking
statements contained in this news release are made as of the date hereof and GNI
does not undertake any obligation to update publicly or to revise any of the
included forward-looking statements, except as required by applicable law. The
forward-looking statements contained herein are expressly qualified by this
cautionary statement.
The CSE has neither approved nor disapproved the contents of
this press release. The CSE does not accept responsibility for the adequacy or
accuracy of this release.
For more information, contact:
Stéphane Leblanc
President and CEO
Tel.: (418) 717-2553
Email:
slconcept@hotmail.com
For investor relations, please contact :
Frédérick Chabot
Contact Financial Corp.
(438) 863-7071
(604) 689-7422
Email : frederick@contactfiancial.com
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