Intuit Inc. (Nasdaq:INTU) announced
yesterday the launch of the all new QuickBooks
ProAdvisor Program to benefit the more than 100,000 ProAdvisor
members around the world. The reimagined QuickBooks ProAdvisor Program
will make it even easier for accounting professionals to grow their
business and meet the needs of the more than 705,000 QuickBooks Online
users around the world. The new program, built into the new QuickBooks
Online Accountant, taps into the largest set of benefits ever available:
it allows ProAdvisors to unlock additional benefits by passing
certification exams or working with QuickBooks Online clients; includes
the newly-launched QuickBooks Online Advanced Certification and free
access to a Bill.com corporate account.
One Global Program with More Benefits
Beginning in December 2014, the current QuickBooks ProAdvisor and Cloud
ProAdvisor programs will combine to become one new QuickBooks ProAdvisor
Program. In addition, the new QuickBooks ProAdvisor Program will also
help ProAdvisors and their firms reap more online benefits than ever
before, including free online products, training, certifications,
support and discounts - everything accounting professionals need to
support the clients that rely on them. One new benefit, exclusively for
ProAdvisors, provides free access to a Bill.com corporate account with
up to three users – a $1,700 annual value. ProAdvisors will also be able
to earn points by using Bill.com and making referrals to their clients,
points they can redeem for cash, gift cards or charitable donations from
Intuit.
“The online benefits of the reimagined QuickBooks ProAdvisor Program are
massive for accounting professionals,” said Luis Sanchez, director of
the Worldwide QuickBooks ProAdvisor Program at Intuit. “We listened to
member feedback and looked at accounting industry trends globally. The
result is the creation of a program that provides benefits most
requested by members while also fulfilling the mission of the program
itself: to help ProAdvisors grow their practices and meet the needs of
their clients.”
Two Ways to Unlock Benefits: Certifications and Clients
The new QuickBooks ProAdvisor Program has the same three membership
levels that exist today, Silver, Gold and Diamond, but members now have
new ways to enjoy greater benefits by graduating to higher membership
levels. In addition to ProAdvisors being able to move up member levels
by passing QuickBooks certification exams, they can now also do so based
on the number of QuickBooks Online clients their firm serves. Only
Certified ProAdvisors, however, can be listed on the Find-a-ProAdvisor
website, an online directory that receives more than 600,000 visits a
year by small businesses looking for help from a QuickBooks expert.
The qualifying criteria for the member levels are:
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Levels
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Silver
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Gold
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Diamond
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Certifications
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Not Certified
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Any QuickBooks Certification
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Any Advanced QuickBooks Certification
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OR
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Number of QuickBooks Online Clients
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0 to 4
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5 to 19
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20+
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New QuickBooks Online Advanced Certification and New Badges
Education continues to be at the core of the QuickBooks ProAdvisor
Program. In Fiscal Year 2014, QuickBooks Online certifications grew by
250 percent worldwide. As a result, the ProAdvisor Program now offers
QuickBooks Online Advanced Certification, a brand new certification that
helps accounting professionals further distinguish themselves from their
peers and attract new QuickBooks Online clients. For the first time
ever, ProAdvisors interested in serving their growing number of online
clients can reach the Diamond membership level and enjoy all its
benefits, including premium technical support. The new QuickBooks Online
Advanced Certification will help ProAdvisors better serve online clients
and gain access to more program benefits.
Additionally, a new set of ProAdvisor certification badges will be
available for Certified ProAdvisors to use in marketing materials,
including business cards, websites and brochures starting in early
December.
Built Into the New QuickBooks Online Accountant
Starting in December 2014, the QuickBooks ProAdvisor Program can be
accessed directly from the new QuickBooks Online Accountant, doing away
with the need for a different username and password to access ProAdvisor
member information and benefits. Key elements of the ProAdvisor Program
experience within the new QuickBooks Online Accountant include:
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ProAdvisor Dashboard: View ProAdvisor information including
member level, number of QuickBooks Online Clients and certification
status to quickly understand necessary actions to move to the next
level.
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Training and Certification: Improve expertise through a
comprehensive QuickBooks training program. ProAdvisors are able to
choose from more than 70 optional QuickBooks training courses to
expand their knowledge and to prepare and take certification exams.
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Online Directory Profile: Sign up for, view, edit and publish
their Find-a-ProAdvisor directory profile.
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Resources: Leverage marketing documents, templates and other
resources to help accountants grow their practice.
Pricing and Availability
The new QuickBooks ProAdvisor Program is free for all accounting
professionals to join starting in December 2014. For accounting
professionals serving QuickBooks desktop clients, they will be able to
purchase QuickBooks desktop software, desktop certifications and desktop
support for an additional fee of $549.
Resources
QuickBooks Online Accountant Press
Release
New ProAdvisor
Program Blog Post
About Intuit Inc.
Intuit Inc. creates business and
financial management solutions that simplify the business of life for
small businesses, consumers and accounting professionals.
Its flagship products and services include QuickBooks®, Quicken®
and TurboTax®, which make
it easier to manage small
businesses and payroll
processing, personal
finance, and tax
preparation and filing. Mint.com
provides a fresh, easy and intelligent way for people to manage their
money, while Demandforce®
offers marketing and communication tools for small businesses. ProSeries®
and Lacerte® are Intuit's
leading tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.5 billion in its fiscal year
2014. The company has approximately 8,000 employees with major offices
in the United States, Canada,
the United Kingdom, India and
other locations. More information can be found at www.intuit.com.
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