Gap Inc. today reported that it will surpass 100 Gap branded
stores across mainland China, Hong Kong and Taiwan on November 8 when
the brand’s first store opens in Guangzhou. The milestone – reached less
than four years after the first Gap store debuted in 2010 – includes Gap
and Gap Outlet stores.
Underscoring its confidence in one of the world’s most dynamic growth
markets, the company also announced that it will expand Old Navy’s
footprint faster than originally planned in mainland China, with its
first locations in southern and northern China. The first Old Navy
outside of the Shanghai and Jiangsu province region will open in the
special economic zone of Shenzhen later this week on November 8, with
plans to extend its reach even further with the first Old Navy in
Beijing in December, reaching seven stores in five cities in less than a
year.
The company also shared that its plans for Taiwan have accelerated with
its first Gap store outside Taipei opening in Hsinchu in late November,
marking the first store outside Taipei and bringing the brand to five
stores in that market since opening in March.
“We continue to be excited by the response of Chinese customers to our
brands,” said Jeff Kirwan, president of greater China for Gap Inc. “Both
Gap and Old Navy have been warmly embraced, giving us confidence to
continue our expansion in this vibrant region.”
The company has also seen strong growth in ecommerce and continues to
push the boundaries between the physical and digital channels, exploring
the use of interactive displays that extend customers’ access to its
product both in and out of store. The company has been experimenting
with virtual wall technology to expand its product offering to customers
in current stores as well as with pop-up experiences that can be used to
introduce the brand to new consumers.
“We want to lead the way in bringing omni-channel to life in China,”
added Kirwan. “It’s early days yet, but with the addition of virtual
experiences both in our Gap stores and in other non-traditional
locations, we hope to offer more points of access to our Chinese
customer so she can shop our brands wherever, whenever and however she
wants.”
Gap Inc. opened its first namesake stores in November 2010 in Shanghai
and Beijing along with simultaneous launch of a dedicated ecommerce
site. Gap brand is now in 25 cities in mainland China, Hong Kong and
Taiwan with three dedicated ecommerce sites (www.gap.cn,
www.gap.hk,
www.gap.tw)
and a storefront on Tmall. The company launched its first Old Navy store
and ecommerce site (www.oldnavy.cn)
simultaneously in March this year, and already has five stores in three
cities, as well as a shop on Tmall.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories,
and personal care products for men, women, and children under the Gap,
Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands.
Fiscal year 2013 net sales were $16.1 billion. Gap Inc. products are
available for purchase in more than 90 countries worldwide through about
3,200 company-operated stores, almost 400 franchise stores, and
e-commerce sites. For more information, please visit www.gapinc.com.
Copyright Business Wire 2014