NIKE, Inc. (NYSE:NKE) announced today that Daric Ashford will become
President of NIKE Golf.
Daric is currently VP, GM of Brand Jordan for North America and is a
21-year NIKE veteran. Daric has held senior management positions across
retail and sales within the NIKE brand. While working in Brand Jordan,
Daric has elevated the marketplace and brand through innovative
merchandising, sales and marketplace strategies that deeply connect with
consumers.
“Daric’s leadership has helped to deliver strong revenue growth and
expand the Jordan brand. His proven track record, along with his
experience in global categories, makes him ideally suited to leading the
Golf business,” said Jayme Martin, VP, GM Global Categories.
Effective immediately, Daric will report to Jayme Martin, VP, GM Global
Categories.
ABOUT NIKE
NIKE, Inc. based near Beaverton, Ore., is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic lifestyle
footwear, apparel and accessories; and Hurley International LLC, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, visit www.nikeinc.com and
follow @Nike.
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