Perion Network Ltd. (NASDAQ: PERI) announced today the launch of
GrowMobile Self-Serve, the world’s first cross-network, self-serve
mobile advertising platform. The product is an enhanced, do-it-yourself
version of the technology built by San Francisco-based GrowMobile which
Perion acquired earlier this year to address the advertising needs of
mobile app developers. GrowMobile is part of Perion Lightspeed, the new
mobile division of Perion.
GrowMobile Self-Serve provides app developers with the ability to
self-manage all of their mobile media buying, measurement and
optimization on one dashboard with one convenient insertion order (IO).
“Today’s fragmented mobile advertising industry and lack of
sophisticated measurement tools have challenged even the world's largest
media buyers to execute successful campaigns," said Tomer Pascal,
General Manager of Perion Lightspeed. “GrowMobile Self-Serve was built
from the ground up specifically to overcome these challenges and provide
Perion's customers with a new breed of solutions enabling them to meet –
and even exceed – their respective business goals."
By organizing and automating the app promotion process within one
user-friendly platform, GrowMobile Self-Serve brings order to the mobile
advertising ecosystem, providing a centralized system for buying media
across multiple traffic sources. With GrowMobile Self-Serve, individual
contracts, billing and other administrative operations are streamlined
and reduced to a single process, freeing resources and allowing media
buyers to manage all of their campaigns more efficiently.
Among its many features, GrowMobile Self-Serve incorporates ad networks,
ad exchanges and DSP partners on the supply side, and partners with
major tracking providers on the attribution-tracking front for
convenient advertiser on-boarding. The new platform also provides
detailed analytics, helping developers measure and optimize their
campaigns, as well as an automated bidding system, a DIY retargeting
feature and a concise traffic source index that amplifies targeting
capabilities.
GrowMobile Self-Serve is inspired by GrowMobile's fully-managed service,
designed by founders Brendan Lyall, AJ Yeakel and Minglei Xu. All three
tech veterans hail from major gaming companies such as Storm8 and Zynga,
and have experienced first-hand the pains of mobile marketing. Backed
with this industry know-how, GrowMobile Self-Serve enables app
developers to improve user acquisition, maximize ROI and meet all of
their business goals.
“We’re proud to offer an innovative product with a unique value
proposition to publishers and advertisers,” said Josef Mandelbaum, CEO
of Perion. “GrowMobile Self-Serve, together with our other mobile
initiatives, advances Perion’s vision and solidifies our place at the
forefront of mobile advertising technology.”
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based media
and Internet company, providing online publishers and app developers
advanced technology and a variety of intelligent, data-driven solutions
to monetize their application or content and expand their reach to
larger audiences, based on its own experience as an app developer. Our
leading software monetization platform, Perion
Codefuel, empowers digital businesses to optimize installs, analyze
data and maximize revenue. Our mobile app promotion division, Perion
Lightspeed, enables developers to make wise decisions on where to
spend advertising budgets to produce the highest yield and the most
visibility. The Perion team brings decades of experience, operating and
investing in digitally-enabled businesses, and we continue to innovate
and create value for the app ecosystem. More information about Perion
may be found at www.perion.com. Follow
Perion on Twitter @perionnetwork.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words “will,” “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of the transaction; risks
entailed in integrating the GrowMobile business with Perion’s other
businesses, including employee retention and customer acceptance; the
risk that the transaction will divert management and other resources
from the ongoing operations of the two businesses or otherwise disrupt
the conduct of those businesses, potential litigation associated with
the transaction, and general risks associated with the business of
Perion and with the GrowMobile business, including changes in the
markets in which the businesses operate and in general economic and
business conditions, loss of key customers, unpredictable sales cycles,
competitive pressures, market acceptance of new products, inability to
meet efficiency and cost reduction objectives, changes in business
strategy and various other factors, whether referenced or not referenced
in this press release. Various other risks and uncertainties may affect
Perion and its results of operations, as described in reports filed by
the Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2013 and the report on Form 6-K filed with the SEC on
September 23, 2014. Perion does not assume any obligation to update
these forward-looking statements.
Source: Perion Network Ltd.
Copyright Business Wire 2014