Today Ultimate Ears announced the Graffiti
Fetish Edition UE BOOM, expanding its limited edition lineup of
multi award-winning UE
BOOM speakers to now include five artist editions. Designed by INSA,
one of the United Kingdom’s most celebrated graffiti artists, this
collaboration celebrates the fusion of two art forms, music and graffiti
gifs.
Graffiti Fetish UE BOOM (Photo: Business Wire)
In just a few short years, INSA has left a physical and digital mark on
the art community with his distinctive use of color, shapes and
technology. INSA’s animated graffiti gifs, popularly known as ‘GIF-ITI,’
are transforming the street craft by combining offline art with online
capabilities. By meticulously painting and photographing a variety of
painted graffiti layers, INSA then brings his street art to life through
animated gifs. Now, he is bringing his popular shapes to life with
music, on the acoustic skin of UE BOOM.
“UE BOOM is one of the most innovative speakers out there, and it’s cool
to combine my art with a device that brings even more creativity to the
world,” said INSA. “This collaboration is also a new way of putting my
art out there. The fact that I am adding my design to the shape and
texture of the UE BOOM – something I take with me and use in my everyday
life, whether it’s on a scaffolding when I’m painting a wall or at the
studio – made this an exciting project for me.”
Introduced in 2013, UE BOOM has won four prestigious design awards, and
is continuously evolving with industry-defining features, such as alarm
functionality, custom tuning and two-speaker pairing – the Double Up
feature – delivered through software updates. Built to withstand the
rigors of life, UE BOOM has a cylindrical shape that blasts bold
360-degree sound, and it features a water- and stain-resistant acoustic
skin and up to 15 hours of battery life.
“UE BOOM gives us a new take on the longstanding tradition of enjoying
music, much like INSA gives us a new spin on street art with his
‘GIF-ITI,’” said Rory Dooley, general manager of Ultimate Ears. “By
coming together as two innovators in art, we’re able to make something
more visually appealing and beautiful sounding than ever before. It’s an
exciting collaboration.”
Pricing and Availability
The Graffiti Fetish Edition UE BOOM is expected to be available in the
U.S. and in select countries in Europe beginning in December 2014 for a
suggested retail price of $199.99. For more information, please visit www.ultimateears.com
or www.makemusicsocial.com.
To find out more about INSA, please visit www.insaland.com/.
About INSA
INSA is an internationally renowned artist based in London, UK. His
output includes diverse media from installations to products. His work
has exhibited at galleries and museums around the world including the
Tate Britain, London. He has worked with major brands including Nike,
Kangol, Evisu, Ketel One, Warsteiner & more.
You can see more of INSA’s work at http://www.insaland.com/
and www.gif-iti.tumblr.com
or follow on Twitter @INSALAND
and Instagram @insa_gram.
About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed earphones and
speakers that are redefining the way people experience the music they
love. Ultimate Ears is the leading supplier of custom fitted earphones
for professional musicians and an emerging provider of premium speakers
and earphones for the consumer market. For more information, please
visit www.ultimateears.com.
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
(LOGIIR)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141208005232/en/
Copyright Business Wire 2014