Today, LaCie, the premium brand from Seagate Technology plc (NASDAQ:
STX) unveiled the LaCie
Mirror™ portable hard drive wholly encased in scratch resistant
Corning® Gorilla® Glass. This unique device is at once both a functional
1TB hard drive and a striking piece of decor. The LaCie Mirror hard
drive will adorn any desktop as it sits in its base made of a single
piece of ebony wood from Makassar. This new signature piece for LaCie
has been designed in collaboration with the acclaimed French designer, Pauline
Deltour.
“You have to look twice to discover the LaCie Mirror’s true ambition,”
said Deltour. “Covered by mirrored glass, it’s first an elegant and
functional object, and only on second glance is it revealed to be a slim
high-performance hard drive.”
Mirrors reflect the image of who we are, where as the data that we
collect and create is a reflection of an individual’s ideas and
experiences. In an age where nearly all files are manifested in a
digital form, it was an obvious conclusion for LaCie to develop a
showpiece to convey how essential data is to defining our modern life.
The sum of art and literature are the product by which a culture is
defined. This art has existed, historically, as physical media prior to
the introduction of digital technology. Today, data is comprised of this
very media that defines us, be it photos, videos, music, graphic art,
novels, journals or even a spreadsheet. Our data is truly a reflection
of who we are. The human digital footprint is a reflection of our
individuality and LaCie Mirror is symbolic of this.
“Of all human inventions, the mirror is perhaps the most intriguing,
since it is so closely connected to our own consciousness, reflecting
both reality and illusion,” said Mark
Pendergrast, author of Mirror
Mirror: A History of the Human Love Affair with Reflection.
“As our first technology for self-contemplation, the mirror is
arguably as important an invention as the wheel and perhaps even more
universal.”
Pauline Deltour and LaCie product development teams worked closely to
develop the LaCie Mirror hard drive. To make the product more durable,
LaCie used Corning®
Gorilla® Glass 3 with Native
Damage Resistance™ (NDR). The glass is chemically strengthened
and atomically configured to better survive the real-world events that
most commonly cause glass failure. This glass enables improved damage
resistance and toughness by helping to prevent the deep chips and
scratches that cause glass to break.
“The LaCie Mirror, propped up on its ebony wood display stand, is
captivating on a desk or anywhere in the home,” explained designer
Pauline Deltour. “The intense ebony color contrasts sublimely with the
LaCie Mirror’s silver facets.”
When the LaCie Mirror hard drive is connected to a computer, the
luxurious display stand showcases the exquisite design of the product.
Hewn from Makassar ebony wood, a richly colored, exceptionally dense
wood, every display stand is unique. There are no two pieces that are
alike.
AVAILABILITY
The 1TB LaCie Mirror portable hard drive will first be available in late
January for a manufacturer’s suggested retail price of $279.99 at
LaCie.com with wider availability later this year.
WARRANTY
The LaCie Mirror features a two-year limited warranty that includes
comprehensive, complimentary web-based resources, expert in-house
technical support, and worldwide repair and/or replacement coverage. It
is possible to upgrade this service with warranty extensions, fast
product replacement and even data recovery services. Learn more at www.lacie.com/warranties.
ABOUT PAULINE DELTOUR
Pauline Deltour based in Paris, studied applied art and design at the
Olivier de Serres (ENSAAMA) in Paris and holds a bachelor’s degree in
industrial design from the Ecole Nationale Supérieure des Arts
Décoratifs (ENSAD) also located in Paris. Early in Deltour’s career, she
worked as designer and project leader at Konstantin Grcic Industrial
Design in Munich, and then opened her own studio back in 2009. She
currently lives and works in Paris. Pauline’s creative vision is now
afforded to a wide range of commissions from industrial products and
furniture through jewelry as well as public spaces. LaCie has the honor
to have Pauline’s artistic vision of functional product design for the
Mirror portable hard drive project.
ABOUT CORNING
Corning Incorporated is the world leader in specialty glass and
ceramics. Drawing on more than 160 years of materials science and
process engineering knowledge, Corning makes keystone components that
enable high-technology systems for consumer electronics,
telecommunications, mobile emissions control, and life sciences.
Corning and Gorilla are registered trademarks of Corning Incorporated.
ABOUT LACIE
LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs
world-class external storage products for Apple, Linux and PC users.
LaCie differentiates itself with sleek design and unmatched technical
performance. Find out more at www.lacie.com.
© 2015 Seagate Technology LLC. All rights reserved. LaCie, LaCie Mirror,
and the LaCie logo are trademarks or registered trademarks of Seagate
Technology LLC or one of its affiliated companies. All other trademarks
or registered trademarks are the property of their respective owners.
When referring to drive capacity, one terabyte, or TB, equals one
thousand billion bytes. Your computer’s operating system may use a
different standard of measurement and report a lower capacity. In
addition, some of the listed capacity is used for formatting and other
functions and will not be available for data storage.
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