Seagate Technology (NASDAQ: STX) is using the 2015 International
Consumer Electronics Show (CES) to unveil a dramatic and contemporary
rebranding of the company that reflects how its rapidly expanding
solutions portfolio is helping consumers, businesses and partners
create, preserve and share their most precious content and data. The new
brand underscores how Seagate’s extensive product solution portfolio
extends the company’s deep expertise in data storage components into
flash, systems and solutions for an even broader set of customers and
partners.
The focus of the new Seagate brand is the “Living Logo”, which will
showcase data as a living, vibrant thing that powers human invention,
culture and advances. Through a partnership with Getty Images, Seagate
will be able to use the logo on its website to tell an infinite number
of visual stories about topics such as technology pioneers and
breakthroughs in human history. The Living Logo itself represents new
patent-pending software technology and will be the focus of a national
awareness campaign backed by Seagate’s largest marketing investment ever.
”The new Seagate brand is a powerful representation of the total
commitment that Seagate is making to help businesses and consumers
realize the full potential of ‘living’ data,” said Steve Luczo,
Seagate’s chairman and chief executive officer. “We are refreshing the
look and feel of our company and we are redefining the relationships we
have with our consumers, businesses and partners. The campaign will help
reinforce our unique position in the marketplace – offering a wide
variety of component technology, as well as complete solutions, that
give our customers total flexibility in how they manage and access all
of their content and data.”
The Living Logo was developed in partnership with creative agency Goodby
Silverstein & Partners. In addition to award-winning visual content from
Getty Images, Seagate will enable consumers and businesses to view
living data from social networks like Facebook, Twitter and other
sources in the coming months.
Seagate’s new products announced at CES reflect the new company brand,
including cutting-edge new consumer products like the world’s thinnest
portable hard drive at 7mm thick to personal cloud solutions that enable
people to easily access music, videos and documents at home no matter
where in the world they are.
Seagate’s new brand and “Living Logo” rollout will begin January 4, 2015
online and continue throughout the year.
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For more information about Seagate, click here.
About Seagate
Seagate creates space for the human experience by innovating how data is
stored, shared and used. Learn more at www.seagate.com.
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©2015 Seagate Technology LLC. All rights reserved. Printed in the United
States of America. Seagate, Seagate Technology and the Seagate logo are
trademarks or registered trademarks of Seagate Technology LLC or one of
its affiliated companies in the United States and/or other countries.
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