At the 2015 International CES, Siemens is unveiling smart hearing
aids—their latest in wearable hearing technology. The hearing aids can
be discreetly controlled via both iPhone® and Android™ devices, with
latest models clinically proven to outperform people with normal hearing
in background noise. When two hearing aids are worn (the most common
case), Siemens’ new smart hearing aids utilize intelligent, two-way
wireless communication to zero in on desired speech with pinpoint
accuracy. This enables better-than-normal hearing in crowded situations
like noisy restaurants and cocktail parties where background chatter has
historically been a challenge.
“These are not your average hearing aids but rather highly-intelligent
wearable devices,” said Scott Davis, CEO Siemens Hearing Instruments.
“They automatically detect everyday listening environments such as a
noisy room, wind, or while driving a car, and instinctively know what to
do.”
When paired with Siemens’ new easyTek™ and easyTek™ App, a wearer can
control the direction of the hearing aids’ microphones—front, left,
right, or behind—to simultaneously enhance speech and suppress
background noise. The span of the microphones’ focus can also be
controlled via the app, allowing wearers to select a wide range of focus
or a very narrow beam.
“Some hearing aid wearers also want the flexibility that comes with
having control over their listening experience,” added Davis. “We’ve all
heard of and can appreciate the benefits of on-demand TV. With these
hearing aids, you can turn your iPhone or Android device into a hearing
aid control center. We call it on-demand hearing.”
While Siemens’ new smart hearing aids pair with virtually any iOS or
Android mobile device for a custom-tailored listening experience, a
smartphone is not required to make use of the new technology. The
hearing aids continuously scan the acoustic environment and activate the
most optimal settings for that particular listening situation. For
example, if you’re at a noisy family gathering, the smart hearing aids
hone in on speech coming from the front while softening speech and noise
from other directions. Later, if you’re out walking the dog, they
automatically adjust so you can enjoy the sounds of nature.
Because both hearing aids are in constant communication and processing
sound simultaneously, this creates a high-definition surround sound
listening experience, with no manual adjustments required. For more
information, please visit www.usa.siemens.com/CES2015.
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Siemens AG (Berlin and Munich) is a global technology powerhouse
that has stood for engineering excellence, innovation, quality,
reliability and internationality for more than 165 years. The company is
active in more than 200 countries, focusing on the areas of
electrification, automation and digitalization. One of the world’s
largest producers of energy-efficient, resource-saving technologies,
Siemens is No. 1 in offshore wind turbine construction, a leading
supplier of combined cycle turbines for power generation, a leading
provider of power transmission solutions and a pioneer in infrastructure
solutions and automation and software solutions for industry. The
company is also a leading supplier of medical imaging equipment – such
as computed tomography and magnetic resonance imaging systems – and a
leader in laboratory diagnostics as well as clinical IT. In fiscal 2013,
which ended on September 30, 2013, revenue from continuing operations
totaled €75.9 billion and income from continuing operations €4.2
billion. At the end of September 2013, Siemens had around 362,000
employees worldwide on the basis of continuing operations. Further
information is available on the Internet at www.siemens.com.
Apple® is a trademark of Apple Inc. App Store™ is a service mark of
Apple Inc.
Android™ and Google Play™ are trademarks of Google Inc.
iOS is a trademark of Cisco in the U.S. and other countries and is used
under license.
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Copyright Business Wire 2015