Mood
Media Corporation, the world’s largest provider of in-store media
experiences, announced that it has now completed the U.S. deployment of
its Presence digital watermarking technology 5 months ahead of schedule.
Utilizing the installed sound systems in these locations, 300,000 retail
and restaurant locations are now enabled to communicate with consumers’
smartphones.
“We recognize the high level of interest that retailers have in mobile
marketing technologies, and the desire that many have to take advantage
of this powerful marketing channel,” said Ken Eissing, President of Mood
Media, North America. “There’s tremendous industry attention focused on
the use of Bluetooth beacons, but currently, there are very few actually
installed. By turning Mood’s in-store audio speaker systems into the
nation’s largest audio beacon network, Mood’s Presence platform provides
retailers a turnkey way to activate in-store mobile marketing campaigns
immediately without the need to install any other hardware or software.
In addition, the Presence platform provides the flexibility to integrate
with Bluetooth beacons as they are deployed over the coming years.”
When integrated within a mobile application like Shazam,
Mood Presence “listens” for Mood’s proprietary digital audio
watermarking and triggers an event to communicate with the consumer on
his or her mobile phone. It can be incorporated into virtually any
mobile app to strengthen connections between brands and consumers.
In November 2014, Mood announced the integration of the Presence SDK in
the world’s most popular music identification app Shazam, allowing
retailers and brands the ability to connect with 105 million active
monthly users while they are physically inside retail or restaurant
locations.
To learn more about Presence, please visit http://us.moodmedia.com/presence/,
and to experience Shazam In-Store - Powered by Mood visit http://us.moodmedia.com/shazam/.
About Mood Media
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is one of the world’s
largest designers of in-store consumer experiences, including audio,
visual, interactive, scent, voice and advertising solutions. Mood
Media’s solutions reach over 150 million consumers each day through more
than half a million subscriber locations in over 40 countries throughout
North America, Europe, Asia and Australia.
Mood Media Corporation’s client base includes more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-serve and fast
casual dining. Our marketing platforms serve 77% of the top 100
retailers in the United States and 100% of the top 50 quick-serve and
fast-casual restaurant companies.
For further information about Mood Media, please visit www.moodmedia.com.
Follow us on Twitter at https://twitter.com/moodmedia
and connect with us on Facebook at http://www.facebook.com/moodmedia.
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