Iteris,
Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic
management and weather information solutions, announced that BASF, the
world’s leading chemical company, has entered into an agreement to
leverage Iteris’ ClearAg high-resolution field level weather information.
Under this agreement, Iteris’ ClearAg™ high-resolution, precision hail
information will be integrated into BASF’s suite of precision agronomy
sales and customer support tools. BASF sales and customer support staff
will have access to Iteris’ field-level hail information, including
descriptions of hail events by state, county, township, or zip code;
hail amounts; and graphic maps of hail events in most U.S. states with
the goal of being able to quickly notify U.S. corn and soybean growers
in time for precise crop protection response to potential crop damage or
other hail-related issues.
“It’s important for corn and soybean growers to quickly assess and
respond to hail-related crop damage before fungus or other diseases have
time to set in and cause further damage,” said Gary Fellows, Ph.D., BASF
Tech Service Fungicide and Seed Treatment Manager. “By leveraging
Iteris’ ClearAg hail data, we can send a notification to growers on how
to treat or respond to hail-damaged crops for improved execution in the
field.”
“By delivering our high-resolution ClearAg hail data to BASF, we are
empowering their sales and support staff, as well as their U.S. Crop
Protection customers, with actionable information for more proactive
field response,” said Abbas Mohaddes, President and CEO of Iteris. “We
look forward to working with the world’s largest chemical company and
their efforts to bring high-value, decision-support services to their
grower customer base in the U.S.”
ClearAg from Iteris provides agribusinesses with the actionable
field-level weather information needed for data-driven decision making
of efficient crop management, risk reduction and mitigation, and
resource allocation. ClearAg is a series of application programming
interfaces (API) and products that can be readily integrated with
third-party agricultural software applications. ClearAg is currently
available through a single partner and platform.
About Iteris, Inc.
Iteris, Inc. (NYSE MKT: ITI) is a leader in providing intelligent
information solutions to the traffic management market. The company is
focused on the development and application of advanced technologies and
software-based information systems that reduce traffic congestion,
provide measurement, management, and predictive traffic and weather
analytics, and improve the safety of surface transportation systems. By
combining its unique IP, products, decades of expertise in traffic
management, hyper-local weather solutions and information technologies,
Iteris offers a broad range of Intelligent Transportation System (ITS)
solutions to customers worldwide. The firm is headquartered in Santa
Ana, California, with offices nationwide and abroad. For more
information, please call 1-888-329-4483 or visit www.iteris.com.
Also visit us on Facebook,
Twitter,
and YouTube.
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995
This release may contain forward-looking statements, which speak only as
of the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates,"
"may," "will," "can," and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the
anticipated results and benefits of our agreement with BASF and our
ability to accelerate BASF’s efforts to bring high value
decision-support services to their growers. Such statements are not
guarantees of future performance and are subject to certain risks,
uncertainties, and assumptions that are difficult to predict, and actual
results could differ materially and adversely from those expressed in
any forward-looking statements as a result of various factors.
Important factors that may cause such a difference include, but are not
limited to, our ability to successfully integrate our ClearAg hail data
and technologies into BASF’s tools on a timely basis; the reliability of
our ClearAg hail data, challenges in the development, roll-out and
integration of the BASF tools and in software-based solutions generally;
BASF’s dedication of resources and ability to achieve market acceptance
for its own products; the potential impact of product and service
offerings from competitors and other competitive pressures; the broad
adoption of technology based analytics.
About BASF’s Crop Protection division
With sales of more than €5.2 billion in 2013, BASF’s Crop Protection
division provides innovative solutions in crop protection, seed
treatment and biological control as well as solutions to manage water,
nutrients and plant stress. Its portfolio also includes products for
turf and ornamental plants, pest control and public health. BASF’s Crop
Protection division is a leading innovator that supports growers to
optimize agricultural production, improve their business efficiency and
enhance the quality of life for a growing world population. Further
information can be found on the web at www.agro.basf.com
or through our social
media channels.
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the
North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has
nearly 17,000 employees in North America, and had sales of $19.3 billion
in 2013. For more information about BASF’s North American operations,
visit www.basf.us.
At BASF, we create chemistry – and have been doing so for 150 years. Our
portfolio ranges from chemicals, plastics, performance products and crop
protection products to oil and gas. As the world’s leading chemical
company, we combine economic success with environmental protection and
social responsibility. Through science and innovation, we enable our
customers in nearly every industry to meet the current and future needs
of society. Our products and solutions contribute to conserving
resources, ensuring nutrition and improving quality of life. We have
summed up this contribution in our corporate purpose: We create
chemistry for a sustainable future. BASF had sales of about €74 billion
in 2013 and over 112,000 employees as of the end of the year. Further
information on BASF is available on the Internet at www.basf.com.
©2015 BASF Corporation. All Rights Reserved. APN 15-AA-0007-inr-1.
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