Sam Edelman has gone in a new direction for the brand's spring 2015 ad
campaign, featuring multiple models for the very first time. Shot at a
private residence in Los Angeles by up-and-coming photographer Zoey
Grossman, the campaign features Josephine Skriver alongside fresh faces
Charlene Almarvez and Rossy Herrera.
Charlene Almarvez and Josephine Skriver for Sam Edelman Spring 2015. (Photo: Business Wire)
“I wanted to show a behind-the-scenes look at what could be the life of
a Sam Girl through a series of intimate snapshots captured throughout
her day,” said Sam Edelman, designer, founder and president of the Sam
Edelman division of Brown Shoe Company.
The ads showcase the full Sam Edelman lifestyle assortment for spring
2015, with a variety of head–to-toe looks, as well as specific shots
focused on the apparel, jewelry and handbag collections.
The images from the shoot will appear in print ads in leading fashion
magazines as well as a major outdoor and digital campaign. A
behind-the-scenes video will also be featured on samedelman.com.
About Sam Edelman
Since its inception in 2004, designer Sam Edelman’s eponymous brand has
quickly emerged as a favorite among celebrities and fashionistas around
the globe. Bringing more than 30 years of experience developing some of
the most renowned contemporary shoe brands, Edelman’s designs reflect
his creative sensibility, delivering items that are eminently
fashionable and beautifully constructed at an attainable price point.
With the addition of apparel, jewelry and handbags, Sam Edelman has
grown into a complete lifestyle brand, dressing the “Sam Girl” from toe
to head. In 2012 the Sam Edelman flagship store opened on Spring Street
in the heart of Soho’s shopping district followed by the Fall 2014
opening of a west coast flagship location in Beverly Hills. The Sam
Edelman brand is a division of Brown Shoe Company.
About Brown Shoe Company
Brown Shoe Company is a $2.5 billion, global, footwear company whose
shoes are worn by people of all ages, from all walks of life. Our
products are available virtually everywhere - in the over 1,200 Famous
Footwear and Naturalizer retail stores we operate, in hundreds of major
department and specialty stores, on 13 branded ecommerce sites, and on
many additional third-party retail websites. Through our broad range of
products, we serve three key market segments. Our Family brands - Famous
Footwear and Famous.com - are one-stop-shopping destinations for high
quality, affordable styles for a family’s every occasion. Active people
who want comfort, style and performance, can look to our Healthy Living
brands - Naturalizer, Dr. Scholl's, LifeStride and Ryka. Our
Contemporary Fashion brands - Sam Edelman, Franco Sarto, Vince, Via
Spiga, Fergie Footwear and Carlos Santana - keep fashionistas in step
with the latest trends. At Brown Shoe Company, we inspire people to feel
good and live better... feet first!
![](http://cts.businesswire.com/ct/CT?id=bwnews&sty=20150210006158r1&sid=ntxv4&distro=nx&lang=en)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150210006158/en/
Copyright Business Wire 2015