FitStar, a leading digital health and fitness company behind the popular
personalized workout apps - FitStar Personal Trainer and FitStar
Yoga, and Gaiam, a top producer and marketer of lifestyle media and
fitness accessories under the SPRI® and Gaiam brand, have partnered to
create the ultimate total-body workout experience. This collaboration
offers high-quality Fit Kits with workout gear perfectly suited
to complement the hit iOS apps, FitStar Personal Trainer and FitStar
Yoga.
Along with a 1-year Premium subscription to critically-acclaimed FitStar
Personal Trainer, the FitStar Personal Trainer Fit
Kit includes a SPRI exercise mat, offering 1/2" of cushion for
optimal support, and a SPRI Pull-up Bar that attaches easily on top of
most door frames for $69.99. The FitStar Yoga Fit Kit
features a 1-year Premium subscription to FitStar Yoga as
well as a Gaiam high performance yoga mat for joint support, a Gaiam
block to ensure stability, and a Gaiam strap that deepens stretches and
improves flexibility for just $59.99. Bundles are also available without
the FitStar Premium subscription for a reduced price of $49.99 for FitStar
Personal Trainer and $39.99 for FitStar Yoga.
“We’re delighted to partner with Gaiam, who is a recognized leader in
the fitness equipment category,” said Mike Maser, CEO, FitStar. "Since
we first debuted FitStar Personal Trainer, we've received a
tremendous response from our users for guidance on quality equipment to
further enhance their workouts. With the recent launch of FitStar Yoga,
it was a natural step for us to offer gear that perfectly complements
the FitStar experience for our millions of users around the world.”
"We are proud to team up with FitStar, a company who has forged a strong
path in the personalized fitness mobile market,” said Cyd Crouse, Gaiam
COO. “This partnership gives us the opportunity to reach a highly
engaged group of fitness and yoga enthusiasts and help them in their
pursuit of a fit, healthy and active lifestyle.”
To access these Fit Kits, visit the FitStar Store at: http://store.fitstar.com/.
After selecting a purchase, users will receive an email with a code, as
well as instructions for redemption of 1-year access to FitStar Premium.
The FitStar Store will also feature additional items in the future.
FitStar Personal Trainer features personalized workouts led by
football legend Tony Gonzalez, and Tara Stiles is your in-app teacher
within FitStar Yoga. Both apps offer customized video workouts,
as well as targeted Freestyle sessions such as 10-Minute Abs in FitStar
Personal Trainer and Before Bedtime in FitStar Yoga. FitStar
Personal Trainer and FitStar Yoga are free downloads for the
iPhone, iPad and iPod touch. To upgrade and unlock all content, the cost
for FitStar Premium is $7.99/month or $39.99/year. FitStar Premium must
be purchased separately for each app and provides unlimited personalized
workouts, HD video, as well as unlocks all Freestyle sessions. Basic
users will have access to a more limited selection of workouts at no
cost. For more information, please visit FitStar’s website at: www.fitstar.com.
About FitStar:
FitStar’s mission is to build a digital health and fitness platform to
inspire people to live healthier lives. Founded in 2012, the company is
backed by several prominent angels and venture investors including
Google Ventures, Trinity Ventures and other high profile investors.
FitStar has a footprint of over 2.6 million downloads with users in 195
countries to date, across both FitStar Personal Trainer and FitStar
Yoga. FitStar is based in San Francisco. To download FitStar
Personal Trainer or FitStar Yoga visit: http://fitstar.com/download.
For the latest information and on-going updates, please follow FitStar
on Facebook
and Twitter.
About Gaiam:
Gaiam, Inc. (NASDAQ: GAIA) is a leading producer and marketer of
lifestyle media and fitness accessories. With a wide distribution
network that consists of approximately 38,000 retail doors, 15,000 store
within stores, 5,000 category management locations, and e-commerce,
Gaiam is dedicated to providing solutions for healthy living and
personal transformation. Gaiam TV is a global digital subscription
service with over 6,000 exclusive videos available for streaming. The
Company dominates the health and wellness category and owns the largest
library of conscious media. For more information about Gaiam, please
visit www.gaiam.com
or call 1-800-869-3603.
Copyright Business Wire 2015