CLIFTON, New Jersey, Apr. 13, 2015 /PRNewswire/ -- mPower Technologies Inc. (http://mpowertech.com/), the consumer products subsidiary of mPhase Technologies, Inc. (XDSL), announced today that mPower's marketing campaign has broadened as new portable jumpstarter products are added to the product line. The company created an umbrella campaign that now represents the growing line of products. Power to the People shows the strength of the broad line of emergency power sources available from mPower.
The Truck Jump is the newest jumpstarter, launching this month. With a new battery solar generator prototype being exhibited for the first time this week at the NAFA Fleet Management show, this line extension was the opportunity to expand the ad campaign to position the company and brand the full power source line.
The initial marketing concept kicked off at the end of 2013 with the launch of the mPower Jump. As the product line grew with the Mini Jump, the Plus and the newly launched Truck Jump, the ad campaign concept was extended. Because the user of an mPower jumpstarter is found in broad and diverse target markets, the company's marketing campaign uses photography of women to draw attention in a market that is predominantly male.
The individual product branding is demonstrated throughout the mPower website. The Media Center, which is under the Resources tab, includes data sheets showing the marketing campaign in thumbnail images that can be downloaded with a click on the image. The product sheets detail the units' features and technical specifications. Information is available for the mPower Jump, Mini, Plus and Truck Jump. These product sheet images can be found at www.mpowertech.com/media-center/
Wholesale pricing is available for resellers and distributors. Those inquiries can be directed to dealer@mpowertech.com. To learn more about the mPower products go to the company's website at www.jumpitnow.com.
Wherever you go, you're in charge.
About mPower Technologies
mPower Technologies Inc. is the wholly owned consumer products subsidiary of mPhase Technologies, Inc. More information about the company can be found at http://www.mpowertech.com.
About mPhase Technologies, Inc. mPhase Technologies Inc. (XDSL), a 2013 Frost and Sullivan recipient for the North American Advanced Battery Technology Innovation Award. mPhase Technologies is a publicly traded company (XDSL) that is pioneering a revolutionary Smart Surface technology enabled by breakthroughs in nanotechnology, MEMS processing and microfluidics. Our Smart Surface technology has potential applications within drug delivery systems, lab-on-a-chip analytic systems, self-cleaning systems, liquid and chemical sensor systems, and filtration systems. mPhase has pioneered its first Smart Surface enabled product, the mPhase Smart NanoBattery, still in development. More information about the company can be found at http://www.mPhaseTech.com.
Forward-Looking Statements. As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. mPhase assumes no obligation to update the information in this release.
Contact: Danielle LaSalle +1-973-256-3737
Email: dlasalle@mPhasetech.com
mPhase Technologies, Inc.
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SOURCE mPower Technologies Inc.