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Iteris Receives Patent for Precision Farming Advisor

ITI

Iteris, Inc. (NYSE MKT: ITI), a leader in providing information solutions to the transportation and agriculture markets, has received a patent for technology related to assessing the impact of weather on crop harvest operations in precision agriculture. The U.S. Patent Office issued Iteris U.S. Patent Number 9,009,087 for modeling the impact of time-varying weather conditions on post-harvest crop drying techniques.

The patent addresses the technology in Iteris’ ClearAg™ offerings for harvest operations in precision agriculture. Specifically, the patent teaches a system and method of applying real-time, field-level weather simulation to identify the optimal time to harvest crops, based on predicted weather and soil conditions and crop moisture levels. The ClearAg system implements multiple agriculture models to generate a series of context-based, harvest advisory outputs for supporting farm operations management.

“This patent covers an important element of the technical foundation of our ClearAg products,” said Tom Blair, senior vice president of Performance Analytics at Iteris. “We anticipate expanding our patent portfolio to cover a broad set of our intellectual property in this area. We believe that our ClearAg product offering will allow growers and agribusinesses to optimize harvest operations and enhance time-sensitive harvest decision-making. Through our full suite of ClearAg products, our customers are able to utilize real-time content and agricultural models for enhanced decision-making at all stages of the crop production cycle.”

ClearAg is an intuitive application suite that leverages the power of agronomic models to solve complex agricultural challenges. Iteris’ patented technology leverages the ClearAg learning platform, an ensemble of multiple concurrent weather models, and applies global soil, agronomic crop growth models, and a multi-sensor science-based analysis of current and past weather and soil conditions, all curated by a staff of degreed meteorologists. The ClearAg solution set provides users with the right information for the right field at the right time, allowing access to the best decision-making information available.

About Iteris, Inc.

Iteris, Inc. (NYSE MKT: ITI) is a leader in providing information solutions to the transportation and agriculture markets. We are focused on providing this information to practitioners in these markets to improve their effectiveness and efficiency. By combining our expertise, unique IP and information infrastructure in a suite of products and services, Iteris offers a broad range of solutions to both domestic and international customers. The firm is headquartered in Santa Ana, California, with offices throughout the U.S. and in select locations internationally. For more information, please visit www.iteris.com or call 1-888-329-4483. Also visit us on Facebook, Twitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the future capabilities and benefits of our ClearAg products, as well as the expansion of our patent portfolio. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully develop, complete, roll out and gain broad market acceptance for our ClearAg products, the challenges in the development of software-based solutions generally; the future adoption of technology based analytics solutions in the agriculture market; and our ability to gain additional patent protection for our technologies and products; and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

Liolios Group, Inc.
Scott Liolios or Cody Slach, 949-574-3860
ITI@liolios.com



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