Skechers Performance Division announced today that European golf legend,
Colin Montgomerie, joins Skechers Performance as brand ambassador for
the Skechers GO GOLF line.
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Colin Montgomerie wearing Skechers GO GOLF Pro (Photo: Scott Halleran/Getty Images)
The multi-year partnership will feature the two-time Senior Major
winner, winning Ryder Cup captain and eight-time European Order of Merit
winner, Montgomerie, in Skechers GO GOLF marketing and advertising
campaigns spanning print, digital, outdoor and in-store mediums.
“We are extremely excited to announce the addition of Colin Montgomerie
to the Skechers Performance Division as we continue to expand the
Skechers GO GOLF platform,” said Pete Youell, Managing Director,
SKECHERS UK & IRELAND. “Partnering with Colin, a true champion and golf
legend, is in line with our growth strategy for the Performance Division
and he will play an integral role building our brand awareness amongst
the golf community here in the UK, Ireland and across Europe.”
“I’m pleased to be joining Skechers GO GOLF at such an exciting time for
the company,” said Colin Montgomerie. “I was not surprised when Skechers
entered the golf market as they are known for making comfortable, top
quality shoes. I spend a lot of time on my feet, both when I’m playing
and when I’m practising, so shoes really matter to me and Skechers GO
GOLF products really make a difference to my game.”
“Colin brings a great deal of knowledge to our product development
process,” added Rick Higgins, SVP, Merchandising/Marketing, Skechers
Performance Division. “We’re pleased to partner with him on our Skechers
GO GOLF line and Colin’s insight will be valuable as we continue growing
our golf business globally.”
This announcement marks the fifth elite, high-profile professional
athlete to join the Skechers Performance Division. Montgomerie will be
joining the likes of PGA Tour Champion Matt Kuchar, LPGA Pro Belén Mozo,
champion marathoner and Olympic medalist, Meb Keflezighi and elite
distance runner, Kara Goucher.
Driven by messaging that builds on the success of the award-winning
Skechers GOrun and GOwalk platforms, Skechers GO GOLF marketing
initiatives will continue to emphasize a grassroots strategy with event
sponsorships, product demonstrations and tradeshows to target the
professional and recreational golf community.
Skechers Performance Division is known for developing products that
combine high performance technology and innovation with unparalleled
comfort, and Skechers GO GOLF follows suit, bringing advanced footwear
to the fairway that is built for functionality and comfort, on and off
the green.
The success and expansion of the Skechers Performance Division comes at
a time when SKECHERS USA, Inc. ranks as the second largest sports
footwear brand in the U.S. (according to NPD Group), hitting historical
revenues in the first quarter of 2015. SKECHERS USA, Inc. was also
recently named “Vendor of the Year” by SGI Weekly Intelligence
and “Company of the Year” by Footwear Plus.
Skechers GO GOLF shoes are available for men and women at SKECHERS
retail stores, select retailers including golf pro shops, and online.
Learn more at www.skechersgogolf.com
and follow us on Facebook (facebook.com/SkechersPerfomanceUK), Twitter
(twitter.com/SKXPerformance) and Instagram
(instagram.com/skechersperformance).
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States and over 120
countries and territories worldwide via department and specialty stores,
more than 1,050 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 12
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout
Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, its planned opening of new stores,
advertising and marketing initiatives, and the expansion plans for the
Company’s European Distribution Center. Forward-looking statements can
be identified by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will
be,” “will continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements are
subject to risks and uncertainties that could cause actual results to
differ materially from those projected in forward-looking statements.
Factors that might cause or contribute to such differences include
international economic, political and market conditions including the
uncertainty of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in the Company’s quarterly report on Form 10-Q for the three
months ended March 31, 2015. The risks included here are not exhaustive.
The Company operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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