PageScience
(formerly Precision Health Media), the leader in page-level scoring for
ad targeting, has launched PageScience Video – a platform allowing
pharma and healthcare brands to run pre-roll ads before contextually
matched videos or in broader lifestyle categories.
The E.W. Scripps Company (NYSE:SSP), whose digital content
includes 33 TV station sites and leading video news provider Newsy, has
joined PageScience Video as one of its charter publishers.
Initial advertisers using PageScience Video include Roche’s ACCU-CHEK®,
which ran pre-roll for diabetes monitors with contextually matched video
content.
PageScience introduced PageMatch, its contextual targeting solution for
the healthcare industry, four years ago. Pages are scored by several
criteria, including relevancy, viewability and historical ad
performance. PageScience scores 100 million pages a month, enabling
ad buyers to use search keywords to identify the deep relevance of pages
in exchanges and on partner sites.
“We’re now extending PageMatch to cull out videos from the larger
content,” explained Bill Jennings, PageScience CEO. “But, in addition to
our deep contextual targeting, which appeals to advertisers like
ACCU-CHECK and RX brands who want to reach people with specific health
conditions, image advertisers and OTC brands can choose general “Run of
Health” campaigns or simply “Lifestyle,” which includes topics like
travel, sports and cooking.”
“Scripps sites and Newsy affiliates are perfect for all three kinds of
pre-roll campaigns, since they feature high-quality niche and lifestyle
content with strong scale,” Jennings continued. “For example, Scripps
has powerful videos focusing on such subjects as diets, sleep, exercise
and specific diseases, with professionals describing how to cope with
each one.”
“Having spent the past seven years helping pharma and other healthcare
brands navigate the digital advertising waters, PageScience was the
logical platform to maximize our pre-roll revenues by scoring our
health-related video content for both deep niche content and lifestyle
targeting,” added Tom Sly, Vice President Digital Media at Scripps.
About PageScience
New York-based PageScience, formerly Precision Health Media, delivers
vast reach and precise page-level targeting to brand marketers. The
company is backed by Metamorphic Ventures, Cava Capital, Hub Angels,
Alpine Meridian and several individual investors including Mike Perlis
(CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast),
Joe Apprendi (Founder Collective), Richard Forman (Health Venture
Group), Geoff Judge (Partner iNovia), Chris Young (Founder Digital
Broadcasting Group). PageMatch is a trademark of PageScience. For more
information, visit www.pagescience.com
About Scripps
The E.W. Scripps Company serves audiences and businesses through a
growing portfolio of television, radio and digital media brands. Scripps
is one of the nation’s largest independent TV station owners, with 33
television stations in 24 markets and a reach of nearly one in five U.S.
households. It also owns 34 radio stations in eight markets. When
Scripps and the former Journal Communications merged their broadcast
assets in early 2015, they also spun off their respective newspapers,
creating a new public company, Journal Media Group. Scripps also runs an
expanding collection of local and national digital journalism and
information businesses, including mobile video news service Newsy and
weather app developer WeatherSphere. Scripps also produces television
shows including The List and The Now, runs an award-winning
investigative reporting newsroom in Washington, D.C., and serves as the
long-time steward of the nation’s largest, most successful and
longest-running educational program, the Scripps National Spelling Bee.
Founded in 1878, Scripps has held for decades to the motto, “Give light
and the people will find their own way.”
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