Canada's largest sports retailer and Canada's #1 sports network bring
first live broadcast-ready in-store Sport Chek Studio to connect
shoppers to the sports they love
TORONTO, June 23, 2015 /CNW/ - Building on its expansive footprint in
sport, today Sport Chek (@SportChek and TSN @TSN_Sports) announce that the Sport Chek Flagship store in Maple Leaf Square will
be home to a first-of-its-kind, fully integrated broadcast-ready
studio.
Built in collaboration with TSN, the world-class studio is located in
the heart of Toronto's sports hub and will provide consumers with the
opportunity to experience live segments and broadcast interviews with
athletes, sports personnel and industry experts while they shop.
"We are consistently evolving the way we interact with our customers and
finding new ways to shift from a point of sale to a point of
experience," said Frederick Lecoq, Senior Vice-President of Marketing,
FGL Sports. "Our strategic partnership with TSN allows us to give our
customers a deeper immersion into a sports environment. There is no
other retail store in this country where fans can get this authentic
experience and we're excited to be the first to bring this to
Canadians."
"This new studio is the next evolution of what continues to be a truly
successful integrated partnership with Canadian Tire and the FGL team -
one that has already delivered impactful, meaningful campaigns and
world-class features," said Ken Volden, Vice-President and Executive
Producer, Studio Production and News and Information, TSN. "Having a
fully functional studio in the middle of the Sport Chek Flagship store,
right at the doorstep of one of Canada's major sports hubs will allow
us to complement our productions with some pretty unique and compelling
original content."
Overlooking the square from the second floor of the store, the Sport
Chek Studio will host onsite broadcast hardware with the ability to
send live video feeds to airwaves within seconds. The first segment
from the store will air today on all editions of SPORTSCENTRE with custom basketball-related content leading up to the NBA DRAFT,
airing live Thursday, June 25 at 7 p.m. ET on TSN2.
The in-store studio includes:
-
9 foot broadcast desk fully equipped with studio lighting, microphones
and four cameras
-
Sports ticker with 11 LED panels totaling 22,528 LEDs
-
Full Colour LED System
-
48" TV Screen
The studio will broadcast special editions and reports to be featured in
the following:
-
SPORTSCENTRE
-
LEAFS LUNCH
-
Toronto Raptors and Toronto Maple Leafs pre- and post-games
-
TSN DRIVE WITH DAVE NAYLOR
-
CABBIE PRESENTS
-
TSN Digital platforms
-
And more
The Sport Chek Studio and second floor of the store will be open to the
public later this summer. The enhancements to the Maple Leaf Square
location will provide shoppers with access to industry-leading digital
technology, an immense media experience and an expanded product
assortment.
In May 2014, Canadian Tire Corporation (CTC) announced a multi-year
media, content, and digital partnership with TSN that included access
to the network's suite of assets to develop and produce branded content
for CTC's marketing channels. Click here for more information.
About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods,
offering a comprehensive assortment of brand-name and private-brand
products and operating more than 400 stores from coast to coast, under
the following corporate and franchise banners: Sport Chek, Sports
Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf,
Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also
has websites for several of its corporate and franchise banners which
can be accessed through its main website at www.FGLSports.com.
About TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad
portfolio of multimedia sports assets, TSN delivers world-class content
across its industry-leading platforms including five national
television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any
broadcaster in the country, TSN's roster of live sports programming
includes the Grey Cup, IIHF World Junior Championship, FIFA Women's
World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa
Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016,
MLB, Barclays Premier League, Golf's Majors, NASCAR, F1, Grand Slam
Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events.
TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE:
BCE), Canada's largest communications company.
SOURCE FGL Sports Ltd.
Image with caption: "SPORTSCENTRE anchors Leo Rautins, Kate Beirness, and Frederick Lecoq, SVP Marketing for FGL Sports stand alongside the new Sport Chek and TSN live broadcast studio inside the Sport Chek store at Maple Leaf Square. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150623_C9845_PHOTO_EN_43754.jpg
