A Company with Design at Its Core
Today Logitech (SIX:LOGN) (NASDAQ:LOGI) revealed its biggest brand
transformation in its history. Building on its heritage as a technology
company, Logitech has placed design at its core. It is crafting a
portfolio of products that go beyond PC peripherals, to products that
have a place in every aspect of your daily life. This brand reflects the
company’s reinvention, with a colorful new attitude and a re-imagined
logo. You’ll even see a new label for our latest product categories:
Logi.
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Since 2013, Logitech has been working behind the scenes on reinventing
the company, shaking things up culturally and through its product
innovation. Its latest products are an outward expression of these
changes, and moving forward Logitech is also bringing new life to its
brand identity. Expect bold colors and simple designs to make their mark
across Logitech.com, social media, on packaging and in-store displays
over the coming year.
“We’ve been reinventing Logitech, creating products that strive to blend
advanced technology and design to bring you amazing experiences,” said
Bracken Darrell, Logitech president and CEO. “We’ve built a world-class
design team, led by chief designer Alastair Curtis. We’re putting Design
at the center of everything we do. Our approach to Design goes beyond
the classic definition. Design to us is the combination of advanced
technology, business strategy and consumer insights. Our products have
come a long way, and now it’s time to bring the brand forward too.”
As part of the brand reinvention you will begin to see the name Logi on
select products in existing categories, and expect some twists and a few
surprises in new categories.
“Logitech has undergone huge changes, so we’ve created an identity that
is an expression of who we are today and who we will be moving forward,”
said Alastair Curtis, chief design officer at Logitech.
“A company transformation of this magnitude should come with an equally
bold transformation of its brand.”
If you have questions or for more information, please visit Logitech.com,
our blog
or connect with us on Facebook.
About Logitech
Logitech designs products that have an everyday place in people's lives,
connecting them to the digital experiences they care about. Over 30
years ago Logitech started connecting people through computers, and now
it’s designing products that bring people together through music,
gaming, video and computing. Founded in 1981, Logitech International is
a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on
the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com,
the company blog or @Logitech.
2015 Logitech, Logicool, Logi and other Logitech marks are owned by
Logitech and may be registered. All other trademarks are the property of
their respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
(LOGIIR)
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