SKECHERS
USA, Inc. (NYSE:SKX) today announced that it has partnered with
leading U.S. toymaker JAKKS Pacific, Inc. (Nasdaq:JAKK) to launch a new
line of dolls based on SKECHERS’ popular Twinkle Toes character. The
initial launch includes four unique dolls that stand 6.5-inches in
height dressed in colorful, fashion-forward outfits and light-up
SKECHERS Twinkle Toes shoes that complement their bright personalities.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20150720005286/en/
Twinkle Toes branded doll featuring light-up shoes (Photo: Business Wire)
Additionally, SKECHERS and JAKKS have partnered to create original
digital media content that is animated by the state-of-the-art
production team Cosmic Toast Studios. Beginning in July, 11 webisodes
featuring the Twinkle Toes doll characters will be released bimonthly on TwinkleToesUSA.com.
Each webisode will follow the adventures of the four “Twinkle Girls” as
they encounter life lessons and themes such as friendship, the
importance of education, and setting goals.
“We’re thrilled to see our most popular SKECHERS Kids character brought
to life in this new Twinkle Toes doll line from JAKKS Pacific,” said
SKECHERS president Michael Greenberg. “Twinkle
Toes has consistently been our top performing children’s footwear
line since its introduction in 2008, and the global success is evident
not only from the popularity of the footwear collection, but also with
the broad appeal of the Twinkle Toes character. JAKKS’ Twinkle Toes doll
collection and webisodes will allow children to use their imaginations
and interact with their favorite SKECHERS character in an exciting new
format.”
“Kids already know and love the Twinkle Toes character, and we are
thrilled to partner with SKECHERS to create engaging content, and bring
these fun and loveable characters to life,” said Stephen Berman, Chief
Executive Officer, JAKKS Pacific. “JAKKS is bringing creativity and
innovation to this franchise to extend children’s love of the Twinkle
Toes brand in a whole new way.”
The SKECHERS
Twinkle Toes doll line is now available nationwide at Toys “R” Us and is
scheduled to launch at select Target retail stores in Fall 2015.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 120
countries and territories worldwide via department and specialty stores,
more than 1,050 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 12
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout
Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of
toys and consumer products with a wide range of products that feature
popular brands and children's toy licenses. JAKKS’ diverse portfolio
includes Action Figures, Electronics, Dolls, Dress-Up, Role Play,
Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits,
Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On
Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and
Pet Products sold under various proprietary brands including JAKKS
Pacific®, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV
Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®.
JAKKS is an award-winning licensee of several hundred nationally and
internationally known trademarks including Nickelodeon®, Warner Bros.®,
DC Comics and Saban’s Power Rangers®. DreamPlay Toys, LLC is a joint
venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market
and sell toys and related consumer products incorporating NantWorks’
proprietary iD recognition technology. www.jakks.com
This press release may contain forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about JAKKS
Pacific's and SKECHERS’ businesses based partly on assumptions made by
their respective management. These statements are not guarantees of
future performance and involve risks, uncertainties and assumptions that
are difficult to predict. Therefore, actual outcomes and results may
differ materially from what is expressed or forecasted in such
statements due to numerous factors with respect to JAKKS, including, but
not limited to, those described above, changes in demand for JAKKS'
products, product mix, the timing of customer orders and deliveries, the
impact of competitive products and pricing, and difficulties with
integrating acquired businesses. Factors that might cause or contribute
to such differences with respect to SKECHERS include international
economic, political and market conditions including the uncertainty of
sustained recovery in Europe; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in JAKKS’ and SKECHERS’
respective quarterly reports on Form 10-Q for the three months ended
March 31, 2015. The risks included here are not exhaustive. JAKKS and
SKECHERS operate in very competitive and rapidly changing environments.
New risks emerge from time to time and the companies cannot predict all
such risk factors, nor can the companies assess the impact of all such
risk factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements. The
forward-looking statements contained herein speak only as of the date on
which they are made, and neither JAKKS nor SKECHERS undertakes any
obligation to update any of them to reflect events or circumstances
after the date of this release.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150720005286/en/
Copyright Business Wire 2015