New program encourages “entreployee” culture as path to success
When you take better care of your employees, they take better care of
your business.
That’s the idea behind Colonial
Life’s latest effort to support America’s small businesses. Colonial
Life is teaming up with Entrepreneur
Magazine on a new program that helps small businesses develop a
culture of employee ownership. Called “entreployees,” these empowered
workers are encouraged to think like entrepreneurs: take responsibility,
innovate and voice their opinions. The payoff is a team that both
performs better and is more satisfied.
The program runs July through November and includes a series of articles
on how small business owners can develop entreployees. The articles will
be promoted on Entrepreneur’s website and hosted on Colonial Life’s small
business website. The website also offers new content on how
businesses can identify, develop and get the most out of their
entreployees.
“Our goal is to help more entrepreneurs and small businesses grow,” said
Gil Youmans, Colonial Life’s director of Small Market Solutions. “This
new program gives us another opportunity to demonstrate our
understanding of and support for small businesses. We want to partner
with employers to help them take care of America’s workers.”
Big payoff
At least one small business owner who embraces the entreployee effort
will win big in another way, too: The program also encourages owners to
share their stories of how they’ve developed entreployees in their
business. A story will be selected and profiled on Entrepreneur’s
website in December and in a full-page article in next January’s print
issue of the magazine — national exposure worth tens of thousands of
dollars.
Small business owners can submit their stories with a few clicks on Entrepreneur’s
website or on Colonial
Life’s website. A feature story will be selected in October.
Entrepreneur reaches 2.7 million readers in print and 9 million on its
website each month. Nearly half of the audience is small business owners.
About Colonial Life
Colonial Life & Accident Insurance Company is a market leader in
providing financial protection benefits through the workplace, including
disability, life, accident, dental, cancer, critical illness and
hospital confinement indemnity insurance. The company’s benefit services
and education, innovative enrollment technology and personal service
support more than 80,000 businesses and organizations, representing more
than 3 million of America’s workers and their families. For more
information visit www.coloniallife.com
or connect with the company at www.facebook.com/coloniallifebenefits,
www.twitter.com/coloniallife
and www.linkedin.com/company/colonial-life.
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