Jamba Moves to Meet Consumer Demand with Launch of New Line of
Organic, Non-GMO Beverages; Provides Update on Accelerated Juice
Expansion Plan
Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand today
announced the launch of its new line of organic, non-GMO, ready-to-drink
Cold Pressed Juice Blends. The new product is part of the Company’s
ongoing commitment to provide consumers with better-for-you beverage
choices. The product comes bottled for on-the-go convenience.
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Jamba Organic RTD Juices (Photo: Business Wire)
The launch of Jamba Organic Cold Pressed Juice Blends represents the
next phase of Jamba’s successful, accelerated juice expansion
initiative, which the Company announced in 2013. Founded in 1990 as
“Juice Club” Jamba has leveraged its heritage as a leader in blending
and juicing and has re-established itself as a key player in the highly
competitive juice category.
In May, 2013, Jamba piloted an innovative line of made-to-order,
freshly-squeezed juices blended with whole foods like kale, apples,
cucumbers, oranges and chia seeds. The line was tested in a small set of
California stores. By June 2014, Jamba had become the leading retailer
of made-to-order freshly-squeezed juice, with product availability in
over 500 stores. Jamba made-to-order juice is now available in over 700
stores across the U.S. as the Company continues to make healthier
beverages available to the masses. Jamba credits its success in made to
order juice to its leadership in developing great recipes and ongoing
product innovation.
In the highly-competitive Los Angeles juice market, Jamba is gaining
market share. Jamba sold over 84% more servings of fresh-served juice
than the two closest competitors in that market during the second
quarter of 2015. Jamba also moved into the number one position in juice
brand recall during the same quarter.*
The Company launched its Cold Pressed Juice line in late 2014 in select
markets and is currently expanding availability on a national level. The
new Organic Cold Pressed Juice Blends mark the next phase of Jamba’s
accelerated expansion of juice products. Jamba Organic Juice Blends are
high pressure processed (HPP), a method that maintains the flavor of raw
fruits and vegetables. Like all Jamba products, the new Organic, non-GMO
Juice Blends are delicious, and they come in six great-tasting flavors:
Organic Tropical Greens, Organic Orange Reviver, Organic Cayenne
Lemonade, Organic, Organic Mango Limeade and Organics True Greens.
“The launch of Jamba Organic, non-GMO Cold Pressed Juice Blends marks a
significant milestone in our ongoing commitment toward addressing
consumer’s growing desire for healthier beverages,” stated Julie S.
Washington, chief marketing and innovation officer, Jamba, “The
high-pressure processing ensures a safe product while protecting
nutrients and flavor, and the bottled format provides consumers with
on-the-go convenience and a great-tasting way to get more fruits and
vegetables into their diets.”
Jamba Organic and non-GMO Cold Pressed Juices and Juice Blends will be
available in California and select New York Jamba stores in mid-August,
with the exception of Organic True Greens, which will be available in
September. Distribution will expand into other markets in September and
October.
*Ipsos MarketQuest National Omnibus
About Jamba
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of
better-for-you, specialty beverage and food offerings, which include
great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot teas, and a variety of food items including hot oatmeal,
breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and
snacks. As of June 30, 2015, there were 807 Jamba® stores system-wide in
the United States, of which 601 are franchise-operated stores, and 206
are Company-owned. Jamba is a proud sponsor of "Team Up for a Healthy
America" in the fight against childhood obesity and encourages fans to
join the Team Up community of celebrities, athletes, and other leaders
committed to getting kids active and involved at www.myhealthpledge.com.
Fans of Jamba Juice can find out more about Jamba Juice's locations as
well as specific offerings and promotions by visiting the Jamba Juice
website at www.JambaJuice.com
or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT
(473-7848).
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