Marchex
(NASDAQ: MCHX), a mobile advertising analytics company, announced a
major breakthrough in detecting and stopping robocallers. A new wave of
call spam that uses fake Caller IDs has risen sharply and analysis by
Marchex estimates that robocalling costs businesses more than $1 billion
each year in telephone charges and lost productivity. The patent-pending
technology is now able to block this new type of robocalling, with
results showing a 306 percent improvement over traditional products.
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Marchex Clean Call 3.0 uses voice stream pattern recognition and machine
learning algorithms to identify and block automated phone calls with
fake Caller IDs. It is the only solution that does not use an
Interactive Voice Response (IVR) system. In 2015, automated phone calls
began adding simulated conversations, music, and radio feeds to
toll-free numbers owned by businesses. In addition, many new types of
spam calls are now are able to bypass Interactive Voice Response (IVR)
systems used by traditional robocall blockers.
Despite the Federal Do Not Call list and recent regulations by the FCC
to deter unwanted phone calls, robocalling has risen by more than 150
percent from 2012 to 2015, according to data estimates from Marchex.
Several factors are contributing to the rise in robocalling. First, VoIP
technology and the decentralization of telecommunications have made it
easy and cheap for robocallers to operate. Second, Caller ID faking
technology is readily available and is even offered to consumers in app
stores. Now, 85 percent of robocalls use fake Caller IDs.
“Incoming robocalls are a real cost to businesses in terms of lost
productivity and toll free usage,” said Michael Boland, Chief Analyst
and VP at BIA/Kelsey. “Making the problem worse, frequency is increasing
and robocallers’ evasion techniques are evolving. This makes adaptive
and innovative detection technology critical.”
“Caller ID is trivial to fake, yet the traditional solutions rely on
blacklists of Caller IDs to stop spammers,” said Jason Flaks, Director
of Product & Engineering at Marchex. “This new technology allows
businesses to identify and block the new forms of robocalls and the
flexibility to quickly identify and block future types of unwanted phone
calls as the perpetrators evolve.”
A new study on robocalls to businesses called “The New Wave of
Robocallers Costing Businesses Billions” is available at http://pages.marchex.com/mobile-robocall-report.html.
About Marchex
Marchex
is a mobile advertising analytics company that connects online behavior
to real-world, offline actions. By linking critical touchpoints in the
customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
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