Leveraging One of the World’s Most Popular Apps, Businesses Can
Activate a Turnkey Mobile Experience for Customers
Today, Mood
Media Corporation, the global leader in
Experience Design, has expanded its capabilities for Shazam In-Store,
debuting services specifically designed for small and local businesses.
With this full-service offering, small and local businesses can quickly
and easily activate mobile campaigns to deliver customized messages and
offers directly to a consumer’s personal device.
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Shazam
In-Store, powered by Mood, is a turnkey mobile marketing solution
for businesses of all sizes seeking to create unique in-store
experiences for customers. Originally launched in November 2014, Shazam
In-Store utilizes Mood’s patented Presence™ audio beacon technology.
When a customer activates the Shazam app to identify a song or other
audio, targeted content can be delivered directly to the customer’s
mobile device. Small businesses can also access Mood’s content and
design expertise and select from a range of customizable mobile content
for promotions, coupons, loyalty programs and special offers.
“Many small businesses are looking for ways to tap into interactive
mobile marketing, but they do not have the resources to justify
developing their own app. Through Mood’s innovative and exclusive
technology and our partnership with Shazam, our clients now have a
simple and affordable way to leverage their Mood services and integrate
marketing offers with one of the world’s most popular apps. Mood’s
Shazam In-Store is an ideal way to create personal mobile engagement
with consumers and strengthen loyalty at the local level,” said David
Van Epps, Global Chief Product Officer for Mood Media.
Local and regional retailers; restaurants; spas and salons; medical,
dental and personal care providers; hotels; auto dealers and service
centers and many other business types can easily use the new Mood Shazam
In-Store services to engage with customers in several ways:
-
Connect with customers using the Deals platform to send coupons and
offers
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Direct customers to loyalty program sign-up pages, collect email
addresses and gauge customer opinions through surveys
-
Grow social media presence by linking customers to Facebook, Twitter,
Instagram and other social media pages
Mood’s Shazam In-Store solution is already active in numerous regional
and small businesses across the country. At Just
Fresh, a fast-casual restaurant chain based in Charlotte, NC, Mood’s
custom music program is a major component of their overall brand
experience. When customers “Shazam” to discover more about a particular
artist or song, they are also immediately presented with content
promoting the chain’s E-Club for special offers and inviting them to
connect with Just Fresh on social channels.
“What brings our customers in repeatedly is more than our great food.
It’s our total commitment to a creative and engaging customer experience
at every touch-point, whether it’s in-person or digital,” said Shelley
Curtin, operating partner, Just Fresh. “Mood is our partner for creating
dynamic and fun music programs and playlists, and now for generating
customized mobile marketing content through their Shazam In-Store
solution. These campaigns are gaining traction with our guests and we’re
excited to provide offers and additional value to Just Fresh customers
in future campaigns as well.”
For more information about Mood Shazam In-Store, or to try out demos of
the customized Shazam In-Store app experience, visit http://us.moodmedia.com/shazam/.
About Mood Media
Mood Media Corp. (TSE:MM) is the largest provider of Experience Design
solutions. With more than 500,000 active clients around the globe, Mood
enhances the customer experience through interactive mobile marketing,
visual, audio and sensory solutions. Mood’s clients include businesses
of all sizes and market sectors, from the world’s most recognized
retailers, restaurants, quick-service and fast-casual brands, hotels,
banks and thousands of small businesses. For more details: www.moodmedia.com.
About Shazam
Shazam is one of the world’s most popular apps, used by more than 120
million people each month to magically connect to the world around them.
Building on its pioneering leadership in music identification, Shazam
now helps people discover, interact with, and share video, audio, or
printed content on TV, radio, movie screens, magazines, newspapers,
packaged goods, and retail stores -- and now Shazam lets music fans
follow their favorite artists to see their Shazams and share in the
thrill of discovery. The app has exceeded 20 billion total Shazams since
its launch, and users Shazam over 20 million times each day. Follow us
on Twitter @shazam or for more information, visit www.shazam.com.
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