-
New Equipment Finance Department created to provide a comprehensive
offering to existing and potential clients
-
The launch coincides with the appointment of Mike Mayfield, who will
lead the division as Senior Vice President, as well as Steve Tidland
and Bree Johnson
First Foundation Inc. (NASDAQ: FFWM), a financial services company with
two wholly-owned operating subsidiaries, First Foundation Advisors and
First Foundation Bank, which collectively provide investment management,
wealth planning, consulting, insurance, trust and banking services
primarily to high net-worth individuals and businesses, today announced
the launch of its Equipment Finance Department, located at the bank’s
headquarters in Irvine, California.
The new offering was created to deliver greater value to clients by
providing equipment finance and leasing services to both existing and
new clients.
The launch coincides with the appointment of Mike Mayfield, who will
lead the department build out and serve as Senior Vice President. A
25-year veteran of the banking industry, Mr. Mayfield previously served
as a Managing Member of Commercial Finance Company LLC and President of
Golden West Financial Services, a subsidiary of Citizens Business Bank.
“The equipment finance offering enhances an important element of our
banking platform and gives us an opportunity to serve our clients in new
ways,” said Scott F. Kavanaugh, CEO of First Foundation. “Not only does
it allow us to deepen our relationship with existing clients, it also
provides us new opportunities to serve others.”
The new offering will leverage relationships with third-party
originations as the primary driver of growth and is aimed at improving
the client experience of the traditional model.
“I have been impressed with what First Foundation is doing for its
clients and I am honored at the opportunity to add to the strength of
its respected platform,” stated Mr. Mayfield. “To be able to offer
equipment financing truly rounds out the bank offering.”
Aside from Mike Mayfield, the Equipment Finance Department will be
anchored by two additional members. Mr. Mayfield will be joined by Steve
Tidland, who will serve as a full-time consultant to the bank. Mr.
Tidland joins First Foundation after serving as Senior Vice President of
the Commercial Leasing Department of Financial Pacific Leasing. Also,
Bree Johnson will join the team as Lease Operations Manager. Previously,
Ms. Johnson was Operations Supervisor for the Commercial Leasing
Department of Financial Pacific Leasing.
Mr. Kavanaugh added, “We feel that we are uniquely positioned to serve
this specialty area of finance and the launch of this effort is
perfectly aligned with the vision of our firm to offer solutions that
contribute to the wealth and well-being of our clients.”
To speak with a First Foundation spokesperson regarding this story,
please contact: firstfoundation@ficommpartners.com
About First Foundation
First Foundation, a financial institution founded in 1990, provides
integrated investment management, wealth planning, consulting,
insurance, trust and banking services. The Company is headquartered in
Irvine, California, with offices in Newport Beach, Pasadena, West Los
Angeles, Oakland, San Diego, Palm Desert and the Imperial Valley in
California; in Las Vegas, Nevada; and in Honolulu, Hawaii. For more
information, please visit our website at www.ff-inc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151218005988/en/
Copyright Business Wire 2015