Spectacular Immersive Video & Sound System Now Entertains Patrons
International retailer Primark recently selected Mood
Media and its creative innovation brand, Technomedia
Solutions, to partner with Dalziel &
Pow (D&P) to design and build an engaging atmospheric experience for
their new flagship store in Madrid, Spain. A stunning multimedia
masterpiece emerged from the team’s collaboration at the Gran Via
location.
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The newly renovated historical building spans four floors, making it one
of Primark’s largest stores. The installations – specifically
cutting-edge transparent LED displays and a panoramic sound system –
line a central atrium, offering customers a 360-degree audio-visual
environment. Included in the installation are eleven 10mm transparent
LED displays, a Green Hippo media server playback system, an
eight-channel surround sound speaker system and a Crestron control
system. Project video from start to completion is available here.
"Primark’s Madrid location was a complex undertaking where the Primark
team, Dalziel & Pow and Technomedia set out to push the limits of
immersion in retail,” said John Miceli, President of Technomedia
Solutions. “Our Transparent LED technology was the perfect solution for
the flagship location. Core focus on design coordination of technology
and media development – our hallmark differentiator – helped us achieve
every goal we set.”
Since the Gran Via building is protected by the historical commission,
the component positioning and anchoring had to maintain the visual
aspect of the atrium area. While the installation gives customers a full
360-degree “surround” audio-visual experience, all components are
discreetly and cleverly integrated with the architecture of the building
which is preserved by the Heritage Commission. To view a video of the
store, please visit here.
To learn more about Technomedia and its offerings, please visit us.moodmedia.com
or www.gotechnomedia.com.
About Technomedia
Technomedia Solutions LLC is a leading provider of advanced
audio-visual, creative media and technology design and integration
services. Owned by Mood Media Corporation (TSE: MM), the global leader
in Experience Design, Technomedia develops and installs stunning visual
and sophisticated audio content married with cutting edge technologies
that create immersive and compelling consumer experiences. Technomedia’s
capabilities range from large-scale projection mapping, LED, interactive
to film production and sound design. The company serves clients across
markets including themed entertainment, education, hospitality, retail
and education. For more information, please visit www.gotechnomedia.com
or us.moodmedia.com.
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