More Kids Than Ever Are Using – and Dropping – Mobile Devices, Leaving
Parents Conflicted About Sharing Their Tech
Today Logitech (SIX:LOGN) (NASDAQ:LOGI) released survey results about
children’s tablet and mobile phone use, confirming that kids are indeed
getting their hands on expensive tech at a younger age, and proving that
it’s more important than ever for families to use protective cases, such
as the Logi™
BLOK family of cases for iPad. The survey, conducted by Wakefield
Research, polled more than 1,000 parents in the U.S. and U.K. with
children ages two to seven, revealing patterns of mobile device use for
children and corresponding parental attitudes.
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The results suggest that while a majority of children use tablets and
smartphones, parents are divided on whether they want their kids using
tech so early. Although more than 92 percent of children are using
mobile devices, just 51 percent of parents believe it’s
appropriate to introduce kids ages five and under to mobile devices.
And, in the U.K., most parents (60 percent) believe you should wait
until after age five to share tablets or smartphones with their children.
This may be due in part to the fact that children are often mishandling
these devices, be it their own device or a device belonging to their
parents. The survey said:
-
Parents report that approximately half of children (47 percent in the
U.K. and 56 percent in the U.S.) are frequently mishandling mobile
devices. This accounts for 47 percent of U.S. children and 36
percent of U.K. children who have damaged the tablet or smartphone
they’re using.
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More than 45 percent of parents are handing their mobile devices over
to their kids (45 percent in the U.K. and 49 percent in the U.S.),
while more than one in three children have a device to call their
own (35 percent in the U.K. and 40 percent in the U.S.).
“There’s no denying it, screens are increasingly a larger part of
childhood and at a much younger age,” said Michele Hermann, vice
president of mobility at Logitech. “And after the holiday season, there
is surely a new wave of tablet owners under the age of seven. Our survey
underscores that while parents might not agree on whether young children
should regularly use mobile devices, they recognize how important it is
to protect their devices from damage. An overwhelming 70 percent of
U.S. parents and 63 percent of U.K. parents say that the most important
feature of a case is impact protection. We designed the Logi BLOK
family of cases with cushioned square corners to protect the iPad from
drops up to six feet high onto concrete, so parents can hand it off to
their kids without fear of damage.”
While parents may be split on what age is appropriate to bring tech into
their children’s lives, they agree on what it should be used for; 88
percent of U.S. parents and 84 percent of U.K. parents think that
educational purposes are the best reasons to allow children to use
mobile devices. For those parents looking to introduce tech to their
children, Logitech has the following tips:
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Use a kid-friendly browser designed with games and parent-approved
websites to ensure that your children are accessing approved sites.
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Time limits can help keep boundaries in place. Set a timer on your
mobile device for 30 minutes, so when it goes off, your child will
know it’s time to move on to another activity.
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When you take care of your tech, your kids will, too. Teach your kids
the right way to handle and care for tech, protecting your devices
with cases such as the Logi BLOK family.
Protecting Your Kids’ Tech
The Logi
BLOK Protective Shell, the Logi
BLOK Protective Case and the Logi
BLOK Protective Keyboard Case are designed to protect your iPad from
impact, without adding unnecessary bulk or weight. The square corners
have extra-absorbent polymers to give your iPad more protection where it
needs it most – the corners. The absorbent polymer structure supports
and flexes with your iPad upon impact, ensuring it can withstand drops
from up to six feet high and survive surfaces as hard as concrete. Learn
more about the smart design of the Logi BLOK family of cases here.
Research Methodology
The Logitech survey was conducted by Wakefield
Research among 502 U.S. parents and 501 U.K. parents with children
ages two to seven, in November 2015, using an email invitation and an
online survey.
Results of any sample are subject to sampling variation. The magnitude
of the variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results. For
the interviews conducted in this particular study, the chances are 95 in
100 that a survey result does not vary, plus or minus for each audience,
by more than 4.4 percentage points from the result that would be
obtained if interviews had been conducted with all persons in the
universe represented by the sample.
About Logitech
Logitech designs products that have an everyday place in people's lives,
connecting them to the digital experiences they care about. Over 30
years ago, Logitech started connecting people through computers, and now
it’s designing products that bring people together through music,
gaming, video and computing. Founded in 1981, Logitech International is
a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on
the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com,
the company blog or @Logitech.
2016 Logitech, Logicool, Logi and other Logitech marks are owned by
Logitech and may be registered. All other trademarks are the property of
their respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
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