LOS ANGELES, Feb. 16, 2016 /PRNewswire/ -- IMAX Corporation
(NYSE:IMAX) and Twentieth Century Fox, a division of 21st Century Fox (NASDAQ: FOX), today announced that Fox's global
box-office smash hit, Deadpool, directed by Tim Miller and starring Ryan Reynolds, powered into IMAX® theatres with a record-setting $27.5
million four-day global debut. Deadpool now stands as the highest-ever opening in February for an IMAX film,
surging past this month's previous global record-holder, Robocop, as well as the highest IMAX opening for both an R-rated
and 2D film globally, surpassing 300: Rise of an Empire and The Dark Knight Rises, respectively.
Deadpool also set both domestic and international IMAX records for February, grossing $18.6
million in four days on 374 IMAX domestic screens, with $8.9 million (same period) from 232
international sites.
Individual overseas highlights for Deadpool in IMAX included such markets as Hong
Kong, which delivered a stellar per-screen average of $144,000 on four screens through
Sunday, Taiwan and the U.K. Other noteworthy territories included France, Singapore and the Netherlands.
"We tip our hat big time to our partners at Fox, director Tim Miller and the whole
Deadpool team for crafting such a hugely innovative and entertaining movie-going experience and for executing one of the
most successful and creative theatrical campaigns in recent memory," said Greg Foster, Senior
Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We are excited to have been a part of this record-setting
global opening, and we look forward to continued shared success with Fox on a worldwide scale in 2016."
The IMAX® release of Deadpool is shown in its digitally re-mastered format, which includes the image and
sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The
crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment
that will make audiences feel as if they are in the movie.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are
utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September
30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in
66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on
the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The
IMAX Experience® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can
be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing
information and involve certain risks and uncertainties which could cause actual results to differ materially from future results
expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual
Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
www.imax.com
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SOURCE IMAX Corporation