San Diego Celebration Kicks Off 2016 Concert Series by Bringing to
Life Marketing Campaign
Heads down and batteries drained. People around the world are too busy
clicking around. This Saturday, Hilton Worldwide (NYSE: HLT) raised
heads and recharged thousands of San Diego music fans with an
energy-popping concert, featuring award-winning singer/songwriter Jason
Derulo outside of Hilton
San Diego Bayfront. The concert, which was one of seven being
held at hotels within the Hilton global portfolio this year, highlighted
the benefits of being an HHonors member – from exclusive room discounts,
innovative tools, and personalized once-in-a-lifetime experiences.
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The concert brought to life the spirit and excitement of Hilton’s
recently-launched “Stop
Clicking Around” marketing campaign. Derulo surprised fans a
week ago announcing the concert via Twitter and Facebook. The day of the
concert, Hilton ambassadors took to the streets of San Diego, inviting
locals and visitors distracted by their phones to unplug and pick up
free tickets to the concert.
“At Hilton, we are always looking for new ways to say “thank you” to our
Hilton HHonors members – from every day hotel benefits such as exclusive
discounts and free Wi-Fi to once-in-a-lifetime experiences for our most
frequent guests,” said Mark Weinstein, global head of Customer
Engagement, Partnerships and Loyalty at Hilton Worldwide. “The fact is:
there has never been a better time to be a part of HHonors – which was
reason enough for all of us to stop and celebrate!”
Reasons to Pause and Play
A year ago, Hilton partnered with Live Nation to bring one-of-a-kind
experiences to Hilton HHonors members and music fans, inspiring them to
see the world and seek out the unfamiliar. Throughout 2015, Hilton
engaged thousands of music fans, who redeemed more than 35 million
HHonors points – offering them unforgettable moments, from intimate
hotel concerts with UK fan-favorite GRAMMY-winner Jess Glynne at Hilton
London Bankside to a private drum lesson with the legendary
Fleetwood Mac drummer Mick Fleetwood.
Embarking on its second year, the Hilton Concert Series produced by Live
Nation will help fans around the world discover some of the music
industry’s most buzz-worthy artists. HHonors members are now able to
redeem Points for the following concerts:
-
GRAMMY-nominated Elle
King at Diplomat
Resort & Spa, Curio Collection by Hilton in Hollywood,
Fla., on April 8
-
Singer/songwriter Halsey
at Hilton
Tokyo Odaiba in Tokyo, Japan on May 4
-
Indie pop duo JR
JR at Hilton
Toronto in Toronto, Canada on June 25
-
Producer and singer/songwriter Grimes
at Hilton
Berlin in Berlin, Germany on July 19
-
Country music singer/songwriter Kip
Moore at DoubleTree
by Hilton Hotel Nashville Downtown in Nashville, Tenn., on August
31
-
GRAMMY award winner Gary
Clark Jr at Hilton
Austin in Austin, Tex., on October 28
“Music is synonymous with unwinding, and Hilton travelers worldwide have
embraced the exclusive access they’ve been granted to a wide-range of
artists and live music experiences through our successful
collaboration,” said Russell Wallach, president, Live Nation Media &
Sponsorship. “We have a great line-up planned for travelers again this
year, reminding everyone to take time off and play.”
In addition, Live Nation will curate once-in-a-lifetime artist
connections, such as VIP experiences at Electric Daisy Carnivals, an
exclusive album listening session with Goo Goo Dolls, a style session
with GRAMMY-nominee Andra Day, a private dinner with the GRAMMY- winning
Australian rock band Wolfmother, and meet and greets with various
artists all around the world, including Vance Joy, Tom Jones and Of
Monsters and Men.
Entering into its second year as Live Nation’s “Official Hotel Partner”,
Hilton will continue to leverage Live Nation’s fully integrated global
music platform – including digital media, ticketing, content and
performance venues – bringing HHonors members a spectrum of experiences
around the world.
Benefits of Loyalty
All Hilton HHonors members who book directly through Hilton’s websites,
award-winning Hilton HHonors mobile app and reservation call centers, or
through preferred corporate travel partners and approved travel agents
can save time and money and gain instant access to the benefits they
care about most:
-
Exclusive Discounts: Members of Hilton HHonors can now take
advantage of an exclusive discount that can’t be found anywhere else,
as long as they book directly through Hilton, at more than 4,500
hotels around the world.
-
Instant benefits: Hilton HHonors is free to join and offers
instant benefits to all members, such as free Wi-Fi, digital tools
like digital check-in with room selection and Digital Key, and the
ability to earn and redeem Hilton HHonors Points for free nights.
-
Unforgettable experiences: Booking direct opens the door to
unique events, like Live Nation concerts or private dining experiences.
-
Loyalty Rewarded with More Personalized Service: HHonors
members who book direct can better share their preferences with the
hotel for a stay tailored to their requests.
For more information on the Hilton HHonors discount, or to sign up for
Hilton HHonors, visit HHonors.com.
To attend future events, visit HHonors.com/auctions.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels.
For 97 years, Hilton Worldwide has been dedicated to continuing its
tradition of providing exceptional guest experiences. The company's
portfolio of thirteen world-class global brands is comprised of more
than 4,600 managed, franchised, owned and leased hotels and timeshare
properties, with more than 758,000 rooms in 100 countries and
territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection
by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors
members who book directly through preferred Hilton channels have access
to benefits including free standard Wi-Fi, as well as digital
amenities that are available exclusively through the industry-leading
Hilton HHonors app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for
more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide,
youtube.com/hiltonworldwide, flickr.com/hiltonworldwide,
and linkedin.com/company/hilton-worldwide.
About Hilton HHonors
Hilton HHonors is the award-winning guest-loyalty program for Hilton
Worldwide’s thirteen distinct hotel brands, spanning more than 4,600
hotels, resorts and timeshare properties across 100 countries and
territories. In 2015, J.D. Power awarded Hilton HHonors as “Highest in
Customer Satisfaction with Hotel Loyalty/Rewards Programs in a
Tie”. Hilton HHonors members who book directly through preferred Hilton
channels have access to benefits including free standard Wi-Fi, as well
as digital amenities that are available exclusively through the
industry-leading Hilton
HHonors mobile app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. With more than 50
million members, HHonors offers hundreds of ways to earn and redeem
Points. Members can redeem their Points for free nights, premium
merchandise, charitable contributions, or unique events through
the HHonors auction platform (hhonors.com/auctions),
such as exclusive artist experiences and hotel concert events with Live
Nation® or a race experience with the McLaren-Honda Formula 1
team. There is no cost to join, and travelers may enroll online by
visiting www.HiltonHHonors.com
or connect with Hilton HHonors at news.hiltonhhonors.com.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live
entertainment company comprised of global market leaders: Ticketmaster,
Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation
Management. For additional information, visit www.livenationentertainment.com.
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