World’s Pioneering Hospitality Brand Partners with Derek Hough,
Creates Online Hub to Inspire Travel “Dreamers” to Become “Doers”
Hilton Worldwide (NYSE:HLT) recently launched its “Stop Clicking Around”
marketing campaign, the largest in the company’s 97-year history, which
lays out the many benefits to travelers of booking hotel stays directly
on the company’s website. Now, Hilton Hotels & Resorts is introducing a
new way for travelers to turn “someday” travel dreams into “let’s go!”
experiences with its Our Stage. Your Story. platform. Through a
partnership with motivational bestselling author and Emmy Award-winning
choreographer Derek Hough, the flagship brand is encouraging people to
move from dreaming to doing, and ultimately book their next great travel
story, using tools provided on the online hub www.OurStageYourStory.com.
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Hilton Hotels & Resorts has partnered with motivational bestselling author and Emmy Award-winning choreographer Derek Hough to help people achieve their travel goals as part of the brand's Our Stage. Your Story. program. (Photo: Business Wire)
Tapping the Power of Visualization
Hilton has found in a recent study1 that 86 percent of
travelers set goals for themselves – including places to see and things
to do – and for those travelers, visualization is key to achieving their
travel goals. To bridge the gap between visualizing and doing, Hilton
and Hough are encouraging www.OurStageYourStory.com
visitors to create their own digital vision boards. The site offers a
selection of templates and a library of bucket-list-worthy destination
images to enable aspiring travelers to build their dream experience,
find inspiration from fellow travelers and share it through social media.
Best known for his leading role on “Dancing with the Stars” and
soon to star in Broadway’s “Singin’ in the Rain,” Hough
explains how motivational tools can help anyone achieve goals. “In my
career as a performer and coach, I am passionate about helping people
reach their full potential – both on stage and in everyday life.
Visualization is an important method for me to channel my creativity in
pursuit of my personal and professional goals,” said Hough. “For me,
whether on the road for work or taking time for myself, exploring a new
place has always been a great way to gain new perspective and soak up
inspiration. I’m thrilled to be partnering with Hilton this year to
share my tools for success and help others realize their dreams.”
Live Your Next Travel Story with Hilton
Throughout the year, Hilton will refresh the site with new content, and
provide travel inspiration to people on and offline.
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Today, the brand takes to the streets of New York City to delight
consumers with Hilton “StoryFinders.” Disguised as normal city
viewfinders, passersby in Union Square and Midtown East will find
themselves transported to an exotic beach destination – and may even
be surprised by Hough with a free two-night stay at a Hilton Hotels &
Resorts property of their choice.
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Starting March 18, users who create their vision board at www.OurStageYourStory.com
will be invited to share it on Hilton’s social channels for the
chance to get one step closer to making their dream vacation a reality.
“Whether it’s a beachside escape, safari expedition or local weekend
getaway, the dream to travel is nearly universal – and Hilton has been
enabling memorable travel stories around the world for nearly 100
years,” said Mary Beth Parks, senior vice president, global brand
marketing, Hilton Worldwide. “Through Our Stage. Your Story., we
want to inspire travelers to not just imagine a great experience, but to
actually live it. Once dreamers are ready to embark on their next travel
story, they can get the best rates, instant benefits and access to
unforgettable, exclusive experiences by joining Hilton HHonors and
booking directly with us.”
Also debuting throughout the year will be print and digital marketing
creative that showcases the brand through new dimensions and inspires
consumers to book their dream travel, including a richly immersive
experience launching today via The
New York Times Virtual Reality app. For more information, visit www.ourstageyourstory.com
or follow Hilton Hotels & Resorts on Facebook (https://www.facebook.com/hilton),
Instagram (@hiltonhotels),
Twitter (@hiltonhotels)
and YouTube (https://www.youtube.com/hilton).
###
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming
the world's travelers. With more than 570 hotels across six continents,
Hilton Hotels & Resorts provides the foundation for memorable travel
experiences and values every guest who walks through its doors. As the
flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to
set the standard for hospitality, providing new product innovations and
services to meet guests' evolving needs. Hilton Hotels & Resorts is a
part of the award-winning Hilton HHonors program. Hilton HHonors members
who book directly through preferred Hilton channels receive instant
benefits, including an exclusive discount that can’t be found anywhere
else, free standard Wi-Fi and digital amenities like digital check-in
with room selection and Digital Key available exclusively through the
industry-leading Hilton HHonors app. Access the latest at news.hilton.com and
begin your journey at www.hilton.com
or www.hilton.com/offers
for the latest hotel specials.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
comprised of more than 4,600 managed, franchised, owned and leased
hotels and timeshare properties with more than 758,000 rooms in 100
countries and territories. For 96 years, Hilton Worldwide has been
dedicated to continuing its tradition of providing exceptional guest
experiences. The company's portfolio of 13 world-class global brands
includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by
Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors
members who book directly through preferred Hilton channels have access
to benefits including free standard Wi-Fi, as well as digital amenities
that are available exclusively through the industry-leading Hilton
HHonors app, where HHonors members can check-in, choose their room, and
access their room using a Digital Key. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide on Facebook,
Twitter,
YouTube,
Flickr,
LinkedIn
and Instagram.
About Hilton HHonors
Hilton HHonors is the award-winning guest-loyalty program for Hilton
Worldwide’s 13 distinct hotel brands, spanning more than 4,600 hotels,
resorts and timeshare properties across 100 countries and
territories. Hilton HHonors members who book directly through preferred
Hilton channels have access to instant benefits, including an exclusive
discount that can’t be found anywhere else, free standard Wi-Fi and
popular digital tools available exclusively through the industry-leading Hilton
HHonors mobile app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. With more than 50
million members, HHonors offers hundreds of ways to earn and redeem
Points. Members can redeem their Points for free nights, premium
merchandise, charitable contributions, or unique events through
the HHonors auction platform (hhonors.com/auctions),
such as exclusive artist experiences and hotel concert events with Live
Nation® or a race experience with the McLaren-Honda Formula 1
team. HHonors members’ loyalty is also rewarded with more personalized
service. There is no cost to join, and travelers may enroll online by
visiting www.HiltonHHonors.com or
connect with Hilton HHonors at news.hiltonhhonors.com.
1 Research is based on an online survey commissioned by
Hilton Hotels & Resorts of n=5,033 travelers ages 18+ in the U.S., UK,
Germany, China, and Japan (approximately n=1,000 per country).
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