Hilton Worldwide’s revolutionary new midscale brand comes to
McDonough, Georgia
Hilton
Worldwide (NYSE: HLT) today broke ground on its very first Tru
by Hilton property located in McDonough, Georgia. The celebration
marked the fastest brand announcement to groundbreaking in Hilton
history, less than eight weeks after Tru’s public debut. Demonstrating
Tru’s commitment to breaking the mold at every occasion, the milestone
event tossed traditional hard hats and shovels aside, treating guests to
an unveiling of 3D chalk paintings created of the hotel’s exterior and
guest room design that allowed attendees to feel as though they were
part of the hotel. In addition, attendees had some fun in an interactive
photo booth that placed them right inside the lobby of the hotel.
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Tossing hard hats and shovels aside, Tru by Hilton celebrates the groundbreaking of its first property, in McDonough, GA. (Photo: Business Wire)
The 98-room, 4-story hotel is located at 251 Avalon Court and is owned
by McDonough Hotel Partners, LLC. It is expected to be completed in
summer of 2017.
“Tru is a disruptive brand, as evidenced by its statement-making
entrance to the midscale category and now the Atlanta market,” said
Alexandra Jaritz, global head for Tru by Hilton. “We know the brand will
have broad appeal to Atlanta-area travelers who span generations but
share a similar youthful mindset. At its core, Tru is value-engineered
to provide guests with a contemporary, consistent and fresh experience
in an affordable way, while at the same time being operationally
efficient to our owners.”
The value proposition continues to drive developer interest. Hilton
Worldwide announced today that it has 189 Tru hotel deals in process to
date, up from 130 hotels in January when the brand
launched at The Americas Lodging Investment Summit.
“Today’s groundbreaking in McDonough demonstrates Hilton’s commitment to
this new brand and, importantly, its owners,” said Pete Patel, McDonough
Hotel Partners LLC owner. “Tru fills a massive void in the midscale
category, and we’re delighted to be the first to bring this exciting new
Hilton brand to life. It will add to the offerings in McDonough and
provide a new option for travelers who believe that being cost conscious
and having a great stay don’t have to be mutually exclusive.”
When completed, the new Tru by Hilton McDonough will provide guests with
smart and efficiently designed guest rooms and reimagined public spaces,
including an open lobby with four distinct zones for lounging, working,
eating or playing. Designed to appeal cross-generationally,
complimentary amenities will include breakfast, coffee and tea; mobile
check-in and Digital Key available through the Hilton HHonors mobile
app; a multifunctional fitness center; and segment-leading Wi-Fi
bandwidth.
Sure to satisfy all taste buds and cravings, a “Build Your Own”
breakfast will allow guests to customize their meal by choosing from a
variety of bases, like hot oatmeal, and adding any of up to 30 sweet and
savory items available at a toppings bar. A centrally located Command
Center – a re-envisioned front desk – features a 24/7 market offering
fun snacks and refreshments, single-serve wine and beer, healthy light
meal options and sundries for purchase.
“With Tru by Hilton, we are breaking through the clutter of
undistinguished offerings in the midscale sector and delivering a hotel
that travelers will want to go to rather than just through,” said Matt
Wehling, senior vice president of development – North America, Hilton
Worldwide. “Our fantastic partners within McDonough Hospitality Partners
and Vision Hospitality are the first of many developers that see the
opportunity Tru creates and will be breaking ground across the US in the
coming months.”
Tru by Hilton McDonough will participate in Hilton HHonors®, the
award-winning loyalty program serving more than 50 million members.
Hilton HHonors offers members exclusive benefits and more ways to redeem
points than any other guest loyalty program.
More information about Tru by Hilton can be found at www.trubyhilton.com.
Media may access high-resolution renderings and more by visiting news.hiltonworldwide.com/trubyhilton.
About Tru by Hilton
Tru by Hilton is a revolutionary midscale hotel brand providing a
simplified and spirited approach that is grounded in value for business
and leisure travelers. Disrupting the midscale hotel space, Tru by
Hilton will offer modern and functional guest rooms and social
connectivity with reimagined public spaces, including an open lobby
comprised of four zones where guests can work, play, lounge and eat.
Designed to appeal cross-generationally, guests will enjoy complimentary
amenities including breakfast, coffee and tea; optional mobile check-in
and Digital Key; a multifunctional fitness center; and high-speed Wi-Fi.
Single-serve wine and beer, fun snacks and light meal options will be
available for purchase at a 24/7 retail market. Tru by Hilton is the
newest addition to Hilton Worldwide’s portfolio of market-leading
brands. Learn more at www.trubyhilton.com.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
comprised of more than 4,600 managed, franchised, owned and leased
hotels and timeshare properties with more than 758,000 rooms in 100
countries and territories. For 96 years, Hilton Worldwide has been
dedicated to continuing its tradition of providing exceptional guest
experiences. The company's portfolio of 13 world-class global brands
includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by
Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors
members who book directly through preferred Hilton channels have access
to benefits including free standard Wi-Fi, as well as digital amenities
that are available exclusively through the industry-leading Hilton
HHonors app, where HHonors members can check-in, choose their room, and
access their room using a Digital Key. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide on Facebook,
Twitter,
YouTube,
Flickr,
LinkedIn
and Instagram.
.
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