CMO of CA Technologies Brings Decades of Marketing Leadership to Top
Enterprise Technology Brands
Xactly (NYSE:XTLY),
a leading provider of cloud-based
incentive solutions, today announced that Lauren Flaherty has joined
its board of directors. Named one of the World’s Best Marketers by B2B
Magazine four times, Flaherty has led marketing for some of Silicon
Valley’s most well known companies. Her expertise will be instrumental
as Xactly continues to rapidly grow across new markets and geographies.
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Lauren Flaherty joins Xactly's Board of Directors. (Photo: Business Wire)
“When it comes to fully penetrating our market potential, we have a
greenfield opportunity. It’s estimated that 85 percent of companies have
yet to automate incentive compensation in their business – missing their
chance to operate more efficiently and strategically,” said Christopher
W. Cabrera, Xactly founder and CEO. “Lauren’s track record of building
creative, dynamic marketing programs for some of the best known public
enterprise brands will be invaluable as we continue this next chapter in
our growth story.”
Flaherty currently serves as CMO of CA Technologies, where she is
responsible for the company’s global marketing strategy, brand
development, pipeline operations and demand operations. She also
oversees the company’s communication initiatives, including digital,
social, executive and internal communications, and media and analyst
relations.
“Xactly’s capabilities sit right at the intersection of business
strategy and excellence in go-to-market execution. The company is a
leader in a category that is growing in strategic importance and I am
thrilled to be joining their Board,” said Flaherty.
Prior to CA, Flaherty was CMO of Juniper Networks, where she was brought
on board to significantly strengthen and build out the company’s
marketing function. In Flaherty’s more than four years at the company,
Juniper was elevated to one of the top players in the networking space,
and revenue increased by more than one billion dollars.
Before Juniper, Flaherty was CMO for Nortel Networks. She also held top
marketing positions at IBM for more than a decade and was a member of
the CEO’s senior leadership team.
In addition to being recognized by B2B Magazine, Flaherty’s work has
been profiled in several marketing books including Dick Martin’s, Secrets
of the Marketing Masters, 2009. In 2010, she was named one of
The Most Influential Women in Silicon Valley by the San
Jose Business Journal; in 2012, Advertising Age recognized her in
the annual Women to Watch issue and in 2015, Lauren was recognized by
the National Diversity Council as one of
the 50 Most Powerful Woman in Technology.
For a headshot of Lauren Flaherty, please click
here.
Additional Resources
About Xactly
Xactly is a leading provider of enterprise-class, cloud-based, incentive
compensation solutions for employee and sales performance management. We
address a critical business need: To incentivize employees and align
their behaviors with company goals. Our products allow organizations to
make more strategic decisions, increase employee performance, improve
margins, and mitigate risk. Our core values are key to our success, and
each day we’re committed to upholding them by delivering the best we can
to our customers.
©2016 Xactly Corporation. All rights reserved. Xactly, the Xactly logo,
and “Inspire Performance” are registered trademarks or trademarks of
Xactly Corporation in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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