Mood’s patented, digital watermark technology allows brands to
deliver personalized marketing straight to customers’ mobile devices
T-Mobile is the first business in Europe to deploy Mood Presence across
its stores. The deployment will take place in the Czech Republic,
offering the operator a new and innovative channel to deliver
personalized messages directly to its customers’ mobile devices.
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T-Mobile taps into in-store mobile campaign, powered by Mood Presence technology. (Photo: Business Wire)
Presence is an inaudible digital signal transmitted through Mood
Media’s global content delivery network of media players. With the
Presence signal activated, brands are able to communicate with their
customers while they are in-store and deliver relevant, engaging content
straight to their mobile devices, further enhancing the in-store
experience.
Customers accessing the ”My T-Mobile” app while in any T-Mobile store
across the Czech Republic will receive special offers that are tailored
to the particular store, as well as potentially receiving a gift.
“This is a new marketing tool that will help us to better target our
customers, and create a truly personalized experience for those walking
into our stores. We will also be able use the tool for a range of
activities, including recruitment, as well as delivering relevant
content straight to our customers, such as promotional discounts, offers
and special events," says Michal Dvorsky, Sales Director of T-Mobile.
Mood’s Presence signal is key to transforming the way consumers interact
with their mobile devices in-store. It allows brands to change the
in-store shopping experience into a personalized adventure for shoppers,
starting at the point of sale, which will help to build strong
relationships beyond the store.
“Consumers are spending more time on their mobile devices with over 2
billion smartphone users globally and over 150 million in Central
Eastern Europe alone. It is critical for retailers to adapt to this
growing trend and ensure that their customer interactions also take
place on this channel. T-Mobile is a pioneer in Eastern Europe, and Mood
is honored to work with them throughout the transformation of their
customer experience,” said Ken Eissing, President In-Store Media, Mood
Media. “Clients such as Nike Australia, Office Depot, Food Lion and Belk
in the US are already using the Presence technology through
our unique partnership with Shazam and the service Shazam In-Store;
however, T-Mobile marks the first client to adopt it in Europe.”
To learn more about Presence technology, please visit HERE.
About Mood Media Corporation
Mood Media is the global leader in Customer Experience design solutions,
combining sight, sound, scent, social mobile technology and systems to
create greater emotional connections between brands and
consumers. Mood's solutions reach over 150 million consumers each day
through more than 500,000 active client locations around the globe.
Mood’s clients include businesses of all sizes and market sectors, from
the world’s most recognized retailers and hotels to quick-service
restaurants, local banks and thousands of small businesses. For more
details: http://us.moodmedia.com/.
About T-Mobile
T-Mobile Czech Republic has been operating in the Czech market since
1996, and since 2002 has been part of the international
telecommunications group, Deutsche Telekom. With almost six million
mobile customers, T Mobile is the number one mobile operator on the
Czech market. T-Mobile is an integrated operator and also provides
telecommunications services and comprehensive ICT solutions. It provides
its clients with superior service in a high-speed network and
cutting-edge innovations in technology.
T-Mobile Czech Republic emphasizes a responsible approach to business
and society.
More information about the company, please visit www.t-mobile.cz,
www.t-press.cz
(portal for journalists), www.rozjezdy.cz
(T-Mobile starting off - program to support small entrepreneurs) and www.prosvetkolemnas.cz
(CSR activities).
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