Additional Listing, Director Dealing and TVR

24 May 2016

Additional Listing, Director Dealing and Total Voting Rights

Taptica (AIM: TAP), a global end-to-end mobile advertising platform, announces that, on 12 April 2016, it approved the issue and allotment of 7,764 ordinary shares of NIS 0.01 each in the Company ("New Ordinary Shares") to Ronni Zehavi, a Non-Executive Director of the Company. The New Ordinary Shares were issued at £0.805 per share and were issued to satisfy Ronni Zehavi's pre-approved director fees for the three months ended 20 February 2016.

 Ronni Zehavi's resultant shareholding is as follows:

Application has been made for 13,310 New Ordinary Shares to be admitted to trading on AIM (comprising the above New Ordinary Shares and a further 5,546 New Ordinary Shares relating to other awards under the Employee Stock Ownership Plan), and it is expected that admission will take place on, or shortly after, 31 May 2016. The New Ordinary Shares will rank pari passu with the Company's existing issued ordinary shares.

Following admission, and the exercise of other employee related options, the total issued share capital of the Company will increase to 62,518,787 Ordinary Shares each with one vote and six million shares reclassified as Dormant Shares under the Israeli Companies Law (without any rights attached thereon). The figure of 62,518,787 represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

For further details:

About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica is traded on the London Stock Exchange (AIM: TAP).

For further information, please visit www.taptica.com