MOUNTAIN VIEW, Calif., June 7, 2016 /PRNewswire/ -- Based on
its recent analysis of the market for anti-hacking technology for connected cars, Frost & Sullivan recognises Irdeto, a world leader in digital platform security, with the
2016 European Frost
& Sullivan Award for New Product Innovation. Irdeto has leveraged four decades of experience in dealing with professional
hackers to develop a highly reliable digital security platform for connected car security. Irdeto Cloakware for Automotive is a
multi-layered, multi-faceted product that resolves issues relating to obfuscation, integrity verification, anti-debug, white-box
cryptography, diversification and renewability. It offers a full suite of patented technologies and cybercrime services that not
only protect the vehicle environment, but also protect itself from being reverse engineered and modified by hackers.
Photo - http://photos.prnewswire.com/prnh/20160606/375801
As Irdeto understands the behaviours of non-ethical hackers, it does not rely on a perimeter security model, and instead,
employs an in-depth security strategy for connected cars. Its security solution is paired with both telemetry and dynamic policy
management features to aid the investigation of incidents in connected cars. Irdeto Cloakware for Automotive then provides
measured responses to these incidents based on analyses of the details communicated through telemetry.
In addition to robust crypto products, such as public key infrastructure (PKI), firewalls, anti-virus and intrusion detection
systems/intrusion prevention system (IDS/IPS), connected cars require another layer of security. Irdeto believes in deep-level
software security and security lifecycle management, which turns an OS into a secure operating environment through the use of
anti-hacking technology.
"Irdeto Cloakware for Automotive is built on the company's core software security technologies, such as white-box cryptography
and obfuscation, which also protects the application data on the system during storage and while in use," said Frost &
Sullivan Senior Consultant, Sriram Venkatraman. "Conventional cryptographic algorithms used to
protect software keys and data are ineffective when operating in white-box environments where a hacker has full visibility and
control over the executing code. The Cloakware for Automotive solution has the unique capability of not revealing keys or data
while the cryptographic computations are being observed in complete detail."
Irdeto's solution is designed for simple integration into current products in a vehicle to automatically protect all
applications installed in the connected car environment. Its other key advantages include uninterrupted intrusion detection,
security telemetric data, and continuous verification of OS and application through integrity checks. These features help the
solution notify the original equipment manufacturer (OEM) of the type of tampering that is being attempted in a specific vehicle,
making it a unique and highly useful tool.
"Hackers are constantly evolving their attack methods to exploit vulnerabilities that exist in automobiles," said
Daniel Thunberg, Global Head, Internet of Things at Irdeto. "As a result, it is critical to
employ a solution that gains insights into attack attempts to quickly take measured actions to mitigate a threat. By
understanding how hackers attack and by employing mitigations against those methods, Irdeto provides a state-of-the-art security
product that ensures cars operate as intended."
Irdeto's global network of partners covers law enforcement and industry bodies and agencies, as well as consumer and
technology sectors, including its recently announced partnership with Movimento to provide in-vehicle and over the air (OTA) security for car makers and
car drivers alike. Its technology's success in the media industry has opened doors in the automotive industry, and Irdeto is
looking to make the most of this opportunity by incorporating best-of-breed products in vehicles.
Acknowledging the potential of connected cars, Irdeto has solid plans to build an ecosystem of unparalleled solutions that
will help create a compelling software-defined car. This approach includes plans to use Irdeto Cloakware for Automotive to
protect autonomous cars. Irdeto provides flexible business model options for various tiers of customers, wherein OEMs can pay for
a complete solution up front, development of a solution and then a recurring fee over the life cycle of the solution, or just a
recurring fee.
"As automotive OEMs and Tier I suppliers focus on mobility, Internet of Things, and connected devices, Irdeto expects its
proven media and digital industry expertise to create positive brand image. It optimises the level of protection delivered based
on the unique scalability and resource requirements and constraints of the automobile system or subsystem," noted Sriram Venkatraman. "Overall, Irdeto's technological insight has enhanced customer satisfaction and earned it
a loyal customer base and an enviable position in the market."
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by
leveraging leading-edge technologies. The award recognises the value-added features/benefits of the product and the increased ROI
it offers customers, which, in turn, improves customer acquisition and overall market penetration potential.
Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and
strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research to identify best practices in the industry.
About Irdeto
Irdeto is a pioneer in digital platform and application security, with its software security technology and cyber services
protecting more than 2 billion devices against cyberattacks for some of the world's best known brands. For nearly 50 years,
Irdeto has worked with software application providers, connected device manufacturers, pay-media operators and content creators
to secure their products and business models. Combining patented technologies and services, Irdeto Cloakware for Automotive
solution helps automakers and tier-one suppliers protect their brand and save cost in the battle against cybercriminals by
creating a secure, tamper-proof environment for vehicle software. Irdeto, a subsidiary of Naspers (JSE: NPN), is headquartered in
the Netherlands with 19 locations worldwide. Visit http://www.irdeto.com.
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Contact:
Chiara Carella
P: +44 (0) 207.343.8314
F: 210.348.1003
E: chiara.carella@frost.com
Stephen Russell
Manager, Public Relations, Americas
Mobile: +1 774-273-3890
Email: Stephen.Russell@irdeto.com