Additional Listing, Director Dealing and TVR

22 June 2016

Taptica International Ltd

("Taptica" or the "Company")

Additional Listing, Director Dealing and Total Voting Rights

Taptica (AIM: TAP), a global end-to-end mobile advertising platform, announces that, on 31 May 2016, it approved the issue and allotment of 7,913 ordinary shares of NIS 0.01 each in the Company ("New Ordinary Shares") to Ronni Zehavi, a Non-Executive Director of the Company. The New Ordinary Shares were issued at £0.79 per share and were issued to satisfy Ronni Zehavi's pre-approved director fees for the three months ended 20 April 2016.

Ronni Zehavi's resultant shareholding is as follows:

 * Calculated based on an issued share capital of 60,438,363 Ordinary Shares as set out below.

Application has been made for the 7,913 New Ordinary Shares to be admitted to trading on AIM ("Admission") and it is expected that Admission will take place on, or shortly after, 27 June 2016. The New Ordinary Shares will rank pari passu with the Company's existing issued ordinary shares.

Total Voting Rights

Following Admission, the total issued share capital of the Company will increase to 62,526,700 Ordinary Shares each with one vote and six million shares reclassified as dormant shares under the Israeli Companies Law (without any rights attached thereon) ("Dormant Shares").

As announced on 20 June 2016, the Board of Taptica resolved to exercise its option to finalise the acquisition of AreaOne Ltd. ("AreaOne") in cash consideration, which includes purchasing 2,088,337 ordinary shares of the Company that had been issued to the shareholders of AreaOne and held in escrow ("Escrow Shares") in the name of ESOP Management & Trust Services Ltd. The acquisition of the Escrow Shares will take place on 30 June 2016 and the purchased shares will be reclassified as Dormant Shares.

Following Admission and the purchase of the Escrow Shares, the Company's issued share capital will consist of 60,438,363 Ordinary Shares each with one vote and 8,088,337 shares reclassified as Dormant Shares. Therefore the total number of shares with voting rights will be 60,438,363. This figure represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

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About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing and Seoul. Taptica is traded on the London Stock Exchange (AIM: TAP).